A MICE city of one’s own
Dubai has maintained its supremacy as a MICE destination by constantly upgrading its products and services to cater to the business, corporate and group travellers. Several factors drive different industries to opt for this emirate to host their events and conferences around the year. One of the key factors is air connectivity. Dubai continues with its growth strategy by introducing new programmes, implementing proper practices in order to get the crème-de-la-crème from around the world. This year starting off with the retail sector events, Dubai has been consistent in its achievements hence it drive towards obtaining numbers not just for Expo 2020 but beyond that as well.
Obtaining a record number of visitors is a task on its own. It derives a lot of hard work, dedication and most importantly ensuring that all sectors synergise to achieve a common goal. As Dubai climbs its way to the 10th rank this year in terms of having the most number of events in the emirate, it is by far the only emirate and country in the region which has managed to even reach the top 25. The latest UIA rankings report comes on heels of Dubai’s recent announcement to launch the Dubai Association Conference which will be held on December 11-12, 2017, at the Dubai World Trade Centre. A first-of-a-kind in the region, the conference acknowledges the crucial role associations play in Dubai’s socioeconomic development and its transition to a knowledge-based economy. Guided by the theme of ‘Building a Community’, the Dubai Association Conference will host association executives from regional and international associations, government representatives, university faculties and students as well as other professionals who are keen to develop associations.
Dubai’s current standing reaffirms the city’s status of being a premier destination to host business events, and reflects the tremendous growth experienced over the past five years.