A MICE city of one’s own

TravTalk - Middle East - - GUESTCOLUMN -

Dubai has main­tained its supremacy as a MICE des­ti­na­tion by con­stantly up­grad­ing its prod­ucts and ser­vices to cater to the busi­ness, cor­po­rate and group trav­ellers. Sev­eral fac­tors drive dif­fer­ent in­dus­tries to opt for this emi­rate to host their events and con­fer­ences around the year. One of the key fac­tors is air con­nec­tiv­ity. Dubai con­tin­ues with its growth strat­egy by in­tro­duc­ing new pro­grammes, im­ple­ment­ing proper prac­tices in or­der to get the crème-de-la-crème from around the world. This year start­ing off with the re­tail sec­tor events, Dubai has been con­sis­tent in its achieve­ments hence it drive to­wards ob­tain­ing num­bers not just for Expo 2020 but be­yond that as well.

Ob­tain­ing a record num­ber of vis­i­tors is a task on its own. It de­rives a lot of hard work, ded­i­ca­tion and most im­por­tantly en­sur­ing that all sec­tors syn­er­gise to achieve a com­mon goal. As Dubai climbs its way to the 10th rank this year in terms of hav­ing the most num­ber of events in the emi­rate, it is by far the only emi­rate and coun­try in the region which has man­aged to even reach the top 25. The lat­est UIA rank­ings re­port comes on heels of Dubai’s re­cent an­nounce­ment to launch the Dubai As­so­ci­a­tion Con­fer­ence which will be held on De­cem­ber 11-12, 2017, at the Dubai World Trade Cen­tre. A first-of-a-kind in the region, the con­fer­ence ac­knowl­edges the cru­cial role as­so­ci­a­tions play in Dubai’s so­cioe­co­nomic de­vel­op­ment and its tran­si­tion to a knowl­edge-based econ­omy. Guided by the theme of ‘Build­ing a Com­mu­nity’, the Dubai As­so­ci­a­tion Con­fer­ence will host as­so­ci­a­tion ex­ec­u­tives from re­gional and in­ter­na­tional as­so­ci­a­tions, gov­ern­ment rep­re­sen­ta­tives, univer­sity fac­ul­ties and stu­dents as well as other pro­fes­sion­als who are keen to de­velop as­so­ci­a­tions.

Dubai’s cur­rent stand­ing reaf­firms the city’s sta­tus of be­ing a premier des­ti­na­tion to host busi­ness events, and re­flects the tremen­dous growth ex­pe­ri­enced over the past five years.

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