The Middle East region is undoubtedly a perfect blend of traditional and modern, it continuously strives to preserve its rich culture and heritage while encouraging contemporary infrastructure development. The region is also developing its tourism products and is fast moving towards becoming a hub for travellers, and this effort is what that we acknowledge and render our full support to! As a tribute, Durga Das Publications Middle East has introduced Arabian Travel Awards to recognise the achievers of the travel and tourism industry, who have worked steadfastly towards enhancing the environment that allows the growth of this business. These stalwarts need to be acknowledged, appreciated and encouraged in every region, and we have started the journey this year from Dubai, UAE. Our top-most honour, the Gold Maya, is awarded to those stalwarts who have shaped the industry the way it is today and created innovative ways and products to take the industry a notch higher. The award ceremony is brought to life by a charismatic anchor and singer who makes sure that there is not a single dull moment for the audience. At the black-tie, silver service event, various performers enthral and amuse the audience. The guests this year were audience to a mesmerising dance performance, which they not only enjoyed watching but also participated wholeheartedly. Overall, the debut Arabian Travel Awards was a successful beginning in the journey of long-term associations. Arabian Travel Awards will be travelling to various other countries in its subsequent editions. Thus, we take it upon ourselves, in our own small way, to revive and enhance tourism in the region.