Al Shaab Vil­lage strength­ens its pres­ence

TravTalk - Middle East - - SPECIALFEATURE -

Pop­u­lar as a year-round ex­hi­bi­tion ground in Shar­jah, Al Shaab Vil­lage is soon fa­cil­i­tat­ing more in­ter­est­ing fea­tures and con­vert­ing it to an in­door play­ground where guests can en­joy the premises with more rides aimed at woo­ing young­sters.

Al Shaab Vil­lage’s dis­count book­let, es­pe­cially made for the travel agents, tour op­er­a­tors, hote­liers and other part­ners, has be­come very pop­u­lar as it brings in a lot more value for the vis­i­tors. Gen­er­ally, the out­door park was en­joyed by young­sters dur­ing school hol­i­days but now they have a new plan of ac­tion where they have ex­tended a special part­ner­ship with schools within the area. The sta­teof-the-art ex­hi­bi­tion cen­ter has many of­fer­ings for the en­tire fam­ily. Dur­ing the time of na­tional hol­i­days they run special cam­paigns that of­fer valu­able prizes and sur­prises to the vis­i­tors that en­joy the premises. Hous­ing the largest ice rink is no easy task but the ded­i­ca­tion of the Al Shaab team with hands on CEO Ab­dulla Al Dah, the cen­ter keeps go­ing from strength to strength.

Their pres­ence at in­ter­na­tional ex­hi­bi­tions along with the Shar­jah Tourism De­vel­op­ment Au­thor­ity en­ables them to build and strengthen part­ner­ships with many feeder mar­kets that pre­fer to visit the des­ti­na­tion of Shar­jah. Res­i­dents from Shar­jah, GCC and other emi­rates are reg­u­lar vis­i­tors who keep soar­ing the num­bers. Over the past few years they have wit­nessed over 250,000 vis­i­tors monthly and their new re­fur­bish­ment plan, set to take place very soon, will place them on an even higher level as there is noth­ing sim­i­lar in the emi­rate.

The term “vil­lage” is used to en­sure that Shar­jah’s cul­tural iden­tity is main­tained and pre­served. Hous­ing the first and largest ice rink in the emi­rate of Shar­jah with over 240 stands, 52 prod­ucts on food, tex­tile, cos­met­ics, uni­forms, ac­ces­sories, per­fumes etc. for the en­tire fam­ily, Al Shaab Vil­lage has an edge over all the malls in the emi­rate as it has both in­door and out­door amuse­ment parks but af­ter the out­door park is turned to an air con­di­tioned in­door park with in­ter­est­ing rides they are sure to re­ceive a lot more vis­i­tors who would pre­fer to spend their time. The state-of-the-art seven screen mul­ti­plex cin­e­mas op­er­ated by Os­car cin­e­mas pro­vide en­ter­tain­ment for the vis­i­tors with a mix of Ara­bic, English and Hindi movies.

Ab­dulla Al Dah, Chief Ex­ec­u­tive Of­fi­cer, Al Shaab Vil­lage, says, “As you know, we like to pre­serve the cul­tural her­itage of Shar­jah yet of­fer some­thing unique to our vis­i­tors who seek novel ideas and fa­cil­i­ties. Once we re­fur­bish the fully-in­te­grated state-ofthe-art fa­cil­ity into an in­door per­ma­nent ex­hi­bi­tion cen­ter to be en­joyed by res­i­dents and tourists right through­out the year with in­ter­est­ing ac­tiv­i­ties we are sure to at­tract more vis­i­tor num­bers. From out­side, the build­ing dis­plays tra­di­tional ar­chi­tec­ture but you en­ter into a state-of-theart mod­ern am­bi­ence. We are the first to have an ice rink in the emi­rate of Shar­jah which can be en­joyed by the whole fam­ily. We want the tourists and res­i­dents of Shar­jah to be amazed by the of­fer­ings in store and en­sure that they re­turn for more in their next visit. Our par­tic­i­pa­tion at road­shows with Shar­jah tourism and the in­ter­na­tional ex­hi­bi­tions like ITB Ber­lin, WTM and ATM in Dubai pro­vide us more net­work­ing op­por­tu­ni­ties to en­sure the growth of vis­i­tor num­bers. Most travel agents and tour op­er­a­tors who have brought in their clients have left with a very pos­i­tive at­ti­tude. I have a very good and sup­port­ive team that par­takes in strength­en­ing the fa­cil­ity.”

Ab­dulla Al Dah Chief Ex­ec­u­tive Of­fi­cer Al Shaab Vil­lage

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