King­pin in African skies: Ethiopian Air­lines

Ethiopian Air­lines has be­come a key player in the African avi­a­tion mar­ket. Ali Mohammed, Area Man­agerGulf, Ethiopian Air­lines, shares with their plan to­wards achiev­ing their Vi­sion 2025 with an aim to earn $10 bil­lion rev­enue, $1 bil­lion profit, and ex­pan

TravTalk - Middle East - - AVIATION - SHEHARA RIZLY

Qbeen

How has busi­ness

for Ethiopian Air­lines dur­ing the past 10 months?

De­spite the chal­leng­ing avi­a­tion macro busi­ness dy­nam­ics, Ethiopian Air­lines con­tin­ued to drive ro­bust growth across the con­ti­nent dur­ing 20162017 fis­cal year. Ethiopian Air­lines Group re­ported a profit of $232.8 mil­lion, to­tal rev­enue of $2.71 bil­lion in 2016-17 fis­cal year and car­ried close to nine mil­lion pas­sen­gers and close to 350,000 tons of airfreight dur­ing the fis­cal year. All in all, Ethiopian is grow­ing in leaps and bounds, reg­is­ter­ing an av­er­age growth of 25 per cent over the past seven years; shin­ing and win­ning prom­i­nent awards on sev­eral in­ter­na­tional stages for its ex­cel­lence and com­mend­able per­for­mance. Qstronger

What are the

mar­kets served by the air­line this year?

To men­tion the stronger mar­kets served by Ethiopian this year: from Mid­dle EastDubai; Africa-our hub Ad­dis Ababa and other ci­ties like Jo­han­nes­burg, Nairobi, Le­gos; from Asia-Mum­bai, Guangzhou, Bei­jing; from Amer­i­cas-Wash­ing­ton, and from Europe-London and Frank­furt.

Qthe

Please ex­plain

new routes that were in­tro­duced over the past few months?

Dur­ing 20162017 fis­cal year, Ethiopian Air­lines con­tin­ued to build global net­work, adding new des­ti­na­tions to its ever-emerg­ing route net­work: Vic­to­ria Falls, Zim­babwe; Kaduna, Nige­ria; An­tana­narivo, Mada­gas­car; Con­akry, Guinea; Oslo, Nor­way; Chengdu, China and Sin­ga­pore and Ethiopian’s broad net­work is fur­ther ex­panded through its mem­ber­ship of the Star al­liance and its code­share agree­ments with its air­line part­ners.

Ethiopian Cargo & Lo­gis­tics Ser­vices too ex­panded its ser­vices only in 2016/17, has launched cargo ser­vices to Ahmed­abad (fifth gate­way to In­dia), Zaragoza, Mi­lan, Hanoi and now to Mex­ico and Los An­ge­les while re­in­stat­ing ser­vices to N’dja­mena. The largest cargo net­work op­er­a­tor and one of the ma­jor global cargo play­ers, Ethiopian now serves more than 42 global freighter des­ti­na­tions.

Be­fore the end of the fis­cal year 2017-2018, Ethiopian ten­ta­tively planned the fol­low­ing des­ti­na­tions Gujarat (In­dia), Shen­zhen (Buenos Aires), Geneva (Switzerland), Man (Côte d’Ivoire), Mauritius, Chennai (In­dia), Is­tan­bul (Tur­key) and Lis­bon (Por­tu­gal). QCould

you share some de­tails on the up­grade of ser­vices to some des­ti­na­tions and re­fur­bish­ment to some oth­ers? Ethiopian has in­vested $6 mil­lion to retro­fit all its

B-767-300 ER fleet, fit­ting them with flat-bed seats in Cloud Nine with a range of video pro­gram­ming avail­able for wire­less stream­ing in all cab­ins. Ethiopian has also launched an­other Plat­inum Tier to de­liver a sig­nif­i­cant boost to its high val­ued and loyal She­baMiles mem­ber pas­sen­ger’s travel ex­pe­ri­ence dur­ing 2016-17 fis­cal year.

Ethiopian drew the fis­cal year to a close with the gov­ern­ment’s de­ci­sion to form a hold­ing com­pany through amal­ga­mat­ing Ethiopian Air­lines and Ethiopian Air­port Enterprise thereby es­tab­lish­ing a gi­ant avi­a­tion group. The merger has en­abled Ethiopian of­fer an ef­fi­cient and stream­lined global stan­dard air­port ser­vice to its cus­tomers at Ad­dis Ababa Bole In­ter­na­tional Air­port, its main hub. As Ethiopian celQe­brated 20 years with Star Al­liance what is the strat­egy for the next decade? Ethiopian, a proud mem­ber of Star Al­liance, has en­abled Ethiopian serve global cus­tomers across the globe via the widest net­work of Star. Work­ing harder along with Star, Ethiopian wishes to mark more suc­cess years in the al­liance. Ethiopian is pur­su­ing a well-de­signed 15 years growth plan or strate­gic road map dubbed Vi­sion 2025, to trans­form the air­line to a Lead­ing Avi­a­tion Group in Africa by 2025 and we are now in the sev­enth year of im­ple­men­ta­tion with what can be considered as the high­est per­for­mance and profit in the in­dus­try. Qim­por­tance

Do ex­plain the

of ob­tain­ing most promis­ing air­line at the maiden Ara­bian Travel Awards this year?

As a multi award win­ning air­line, Ethiopian strongly be­lieves that the maiden Ara­bian Travel Awards is an im­por­tant ac­co­lade to re­ceive. This is a very strong tes­ti­mony that in line with our vi­sion 2025, our heavy in­vest­ment in cus­tomer ser­vice, Hu­man Re­source De­vel­op­ment, mod­ern fleet, in­fra­struc­ture and ICT has re­sulted in the de­sired cus­tomer de­light which is ex­pressed by the strong vote of con­fi­dence we en­joy from our es­teemed cus­tomers. The ac­co­lade will mo­ti­vate us to con­tinue to in­vest time, en­ergy and money on the four pil­lars of our Vi­sion 2025 with sharp fo­cus in cus­tomer ser­vice across the value chain.

This Oc­to­ber, Ethiopian Air­lines was voted 2017 Mid­dle East and Africa Air­line of the Year by Air­line Eco­nom­ics Mag­a­zine and has been crowned as the Ris­ing Star Car­rier of the Year both in in­dus­try and cus­tomer choice awards on Pay­load Asia Awards 2017. Q What are the plans and strate­gies used by Ethiopian to train and men­tor more young­sters to the trade?

Fo­cus­ing on Hu­man Re­sources De­vel­op­ment (HRD) as one of the four ma­jor pil­lars of our fif­teen years growth plan, Vi­sion 2025, Ethiopian is con­tin­u­ally striv­ing to en­sure self­suf­fi­ciency in meet­ing the grow­ing skilled man­power re­quire­ment and avail com­pe­tent avi­a­tion pro­fes­sion­als through­out the con­ti­nent and be­yond. With the largest avi­a­tion academy in Africa, a full ICAO TRAINAIR Plus Mem­ber and IATA Au­tho­rised Global Train­ing Cen­ter, Ethiopian Avi­a­tion Academy, Cur­rently, Ethiopian trains about 2,000 avi­a­tion trainees per an­num and it en­vis­ages en­hanc­ing its in­take ca­pac­ity to 4,000 by 2025.

Ethiopian Air­lines Group re­ported a profit of $232.8 mil­lion, to­tal rev­enue of $2.71 bil­lion in 2016-17 fis­cal year and car­ried close to nine mil­lion pas­sen­gers and close to 350,000 tons of airfreight dur­ing the fis­cal year. All in all, Ethiopian is grow­ing in leaps and bounds, reg­is­ter­ing an av­er­age growth of 25 per cent over the past seven years; shin­ing and win­ning prom­i­nent awards on sev­eral in­ter­na­tional stages for its ex­cel­lence and com­mend­able per­for­mance. Ali Mohammed Area Man­ager-Gulf Ethiopian Air­lines

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