Amadeus lends it­self for ac­ces­si­bil­ity

More than two bil­lion peo­ple around the world have ac­ces­si­bil­ity needs due to dis­abil­ity and age. Yet, a new global study re­leased by Amadeus re­veals that most of their needs are not be­ing fully catered for by ei­ther the travel in­dus­try or the pub­lic sect

TravTalk - Middle East - - TECHNOLOGY -

Ac­cord­ing to the re­port “Voy­age of dis­cov­ery: Work­ing to­wards in­clu­sive and ac­ces-sible travel for all”, one of the big­gest bar­ri­ers to ac­ces­si­ble travel re­mains in­ac­cu­rate or in­com­plete in­for­ma­tion be­ing avail­able, cou­pled with a lack of skilled cus­tomer ser­vice. The re­port also shows that trav­ellers with ac­ces­si­bil­ity needs in­creas­ingly now ex­pect these to be met as part of the main­stream ser­vice and at no ex­tra cost. The role of tech­nol­ogy in ac­ces­si­ble travel is be­com­ing more im­por­tant, with spe­cific de­vel­op­ments such as voice recog­ni­tion start­ing to be seen as com­mon­place.

Within the Mid­dle East, pro­vid­ing equal rights and ser­vices to peo­ple of de­ter­mina-tion has risen on the pub­lic sec­tor’s agenda in re­cent years. In coun­tries like the UAE, ini­tia­tives such as the Dubai Dis­abil­ity Strat­egy 2020 (DDS) aim to en­hance Dubai’s global sta­tus by se­cur­ing full and equal rights of the de­ter­mined ones and en­sur­ing that they are able to thrive in an in­clu­sive en­vi­ron­ment with suit­able, ac­ces­si­ble and qual­ity ser­vices in health­care, ed­u­ca­tion, em­ploy­ment, and more.

When it comes to travel, the lat­est Amadeus study also finds: s 4HE OVER­ALL TRAVEL EX­pe­ri­ence and how this is adapted to dif­fer­ent needs is rated at just 6.2 out of 10 s 4HE LEAST SAT­IS­FAC­tory ar­eas with re­gards to ac­ces­si­bil­ity are those re­lated to rail­way sta­tions and the most sat­is­fac­tory area is ac­com­mo­da­tion s 4RAVELLING BY PLANE IS the pre­ferred trans­porta­tion method

The study highlights that tran­si­tion­ing to an ac­ces­si­ble travel-friendly en­vi­ron­ment for all will re­quire the im­prove­ment of many as­pects.

More­over, stan­dard­ised con­tent and ser­vices would in­crease con­sis­tency across the in­dus­try en­sur­ing clar­ity in the type of ser­vices that any cus­tomer could ex­pect. There is an op­por­tu­nity in tan­dem for a more per­son­alised travel ex­pe­ri­ence so that each travel seg­ment is tai­lored to the in­di­vid­ual and their spe­cific needs, the re­port says. Fi­nally, the re­search rec­om­mends fur­ther col­lab­o­ra­tion be­tween the pri­vate and pub­lic sec­tors to meet the ex­pec­ta­tions of trav­ellers with ac­ces­si­bil­ity needs. “Lift­ing bar­ri­ers to travel, per­son­al­is­ing the travel of­fer, us­ing tech­nol­ogy to fur­ther fa­cil­i­tate trav­ellers’ ex­pe­ri­ences and cre­at­ing more ac­ces­si­ble in­fra­struc­ture where peo­ple can nav­i­gate au­tonomously will ben­e­fit everybody,” com­ments Alex Luzár­raga, VP, Cor­po­rate Strat­egy, Amadeus.

“We are com­mit­ted to sus­tain­abil­ity in the travel in­dus­try,” says To­mas López Ferne­brand, Se­nior VP, Gen­eral Coun­sel & Cor­po­rate Sec­re­tary, Amadeus. “Ac­ces­si­bil­ity is a key el­e­ment, and a pow­er­ful tool to broaden peo­ple’s ac­cess to travel. Tech­nol­ogy has a key role to play as an en­abler in this. It is also nec­es­sary to work to­gether with con­sumers and the pri­vate and pub­lic sec­tors to con­sol­i­date in­dus­try stan­dards that en­sure ac­ces­si­ble travel for all be­comes a re­al­ity.”

To­mas López Ferne­brand

Se­nior Vice Pres­i­dent, Gen­eral Coun­sel & Cor­po­rate Sec­re­tary Amadeus

Alex Luzár­raga

Vice Pres­i­dent Cor­po­rate Strat­egy, Amadeus

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