U-tinerary: The new travel guide

The re­cent rise of mil­len­ni­als in the Mid­dle East, UK, USA and Europe is wit­ness­ing growth in ex­pe­ri­en­tial tourism with very per­son­alised, tech savvy and unique trends. Gabriela Asquith, Founder, Story Un­heard, talks about its hip ‘U-tinerary’ ser­vice.

TravTalk - Middle East - - INTERVIEW - SHEHARA RIZLY

Qof What is the con­cept U-tinerary?

The con­cept is that of travel guide cum lux­ury concierge com­bined with travel itin­er­ary. Just like a travel guide, we give you the most up-to-date and per­son­alised in­for­ma­tion on your cho­sen des­ti­na­tion, like the ones you’d ex­pect from a lux­ury concierge – and then we fuse it with the planning and sched­ul­ing in­volved in an or­gan­ised travel itin­er­ary you’d re­ceive from a tour op­er­a­tor. In­stead of un­der­go­ing the trouble of planning your trip and re­search­ing for hours on where to stay or things to do, one of our travel ex­perts cu­rate your cus­tomised and de­tailed itin­er­ary which you can re­ceive in a mat­ter of days. Our itin­er­ar­ies only rec­om­mend the very best op­tions based on your likes and in­ter­ests. We present you with the high­light reel of any given des­ti­na­tion so when you leave, you feel you haven’t missed out on any of its top highlights. Trav­ellers fill in a ques­tion­naire that tells us about them and how they would like to travel. Qau­di­ence? tar­get

Who is the

We tar­geted trav­ellers in the UK, Europe, USA and UAE from the ages of 18-35 who found the en­tire hol­i­day planning process cum­ber­some and just wanted the top sug­ges­tions with­out any has­sle. We fo­cussed on young cou­ples, groups of friends and solo trav­ellers look­ing for an itin­er­ary that put for­ward the most unique sug­ges­tions from their cho­sen des­ti­na­tion. How­ever, our cur­rent au­di­ence is ac­tu­ally much wider than that. We now have fam­i­lies and se­nior trav­ellers ap­proach­ing us for our itin­er­ar­ies.

QIs there a fee to join? Who can join in?

There’s no fee to join and any­one is wel­come. You just pay for the U-tinerary. The rate will vary, de­pend­ing on the num­ber of days you want a play-by-play itin­er­ary. It’s all very trans­par­ent with no hid­den costs. All prices are listed on the web­site in the U-tinerary page. For ex­am­ple a three-day trip costs £150 (AED 738) and a five-day trip costs £250 (AED 1,230). You can even just have a one-day itin­er­ary for £50 (AED 246)! By opt­ing for our ‘Book­ings Ser­vice’, restau­rants, ho­tels, trans­porta­tion, ac­tiv­i­ties, trips and events, tick­ets can be booked di­rectly through us at an ad­di­tional han­dling fee which is listed on the U-tinerary web­site.

Q How will the ser­vice help the ME trav­ellers?

More and more trav­ellers in the Mid­dle East are look­ing to ex­pe­ri­ence the very best of their cho­sen des­ti­na­tion based on their pref­er­ences. In comes Story Un­heard’s U-tinerary! We un­der­stand the needs of the Mid­dle East trav­ellers well and know ex­actly what makes them tick. Whether it’s for a chic city break or an ex­otic trip in a far-flung des­ti­na­tion, we en­sure they feel in­cred­i­bly com­fort­able wher­ever they sare in the world with rec­om­men­da­tions that meet their ex­pec­ta­tions.

We present you with the high­light reel of any given des­ti­na­tion so when you leave, you feel you haven’t missed out on any of its top highlights. Trav­ellers fill in a ques­tion­naire that tells us about them and how they would like to travel

Gabriela Asquith

Founder Story Un­heard

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