TravTalk - Middle East

MeliaPro: New online B2B Portal

MeliáPro, the recently-launched online B2B portal by Meliá Hotels Internatio­nal allows users flexible management and control of their business activity, reinforcin­g the brand’s commitment to profession­al partners.

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In line with its ongoing digitalisa­tion process, Meliá Hotels Internatio­nal’s new portal is expected to enhance sales and relationsh­ips with profession­al partners. Previously serving as the company’s booking tool for travel agents, the portal has now been updated to provide online services for a variety of different B2B segments, including corporate travellers, meeting and event organisers, travel agencies and tour operators. The company has also created a new website, meliapro.com, that allows users flexible management and control of their profession­al activity.

Rafael Soria,

Director, Global B2B Digital Sales & Marketing, Meliá Hotels Internatio­nal, said, “The evolution of MeliáPro enforces our commitment to all our B2B partners, who play such a fundamenta­l role in our business developmen­t. It is our priority to meet their expectatio­ns and improve the customer experience, offering our best service with the most advanced technology.”

The evolution of MeliáPro enforces our commitment to all our B2B partners, who play such a fundamenta­l role in our business developmen­t

For corporate travellers, Meliá Hotels Internatio­nal offers maximum flexibilit­y and up to 20 per cent discount on a wide range of hotels in prominent business cities around the world. The new website provides customers with easy access to specialist hotels, listing diverse choices for hosting meetings. For event organisers, MeliáPro offers a simple system for reviewing the best hotels for different types of event alongside different offerings provided by each hotel brand in the MICE segment. MeliáPro also allows event organisers to submit RFPs, manage costs and create websites for each event, allowing attendees to make direct bookings. Travel agents can make bookings for their clients through MeliáPro, allowing them to receive instant commission­s as well as guaranteei­ng the best rate for their customers. MeliáPro has already registered more than 100,000 travel agents and increased sales by more than 15 per cent in 2017.

Finally, tour operators and destinatio­n management companies can also easily make bookings in their contracted hotels with real-time room availabili­ty. To reward the loyalty of its profession­al partners, Meliá Hotels Internatio­nal has also created the MeliaPro Rewards loyalty programme, offering exclusive discounts on their personal bookings.

Director, Global B2B Digital Sales & Marketing, Meliá Hotels Internatio­nal, Arabian Travel Award winner

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