Seam­less health travel in Dubai

TravTalk - Middle East - - FRONT PAGE - She­hara Ri­zly

Themed on ‘Reimag­in­ing health­care in Dubai’, the maiden Dubai In­ter­na­tional Health Tourism Fo­rum brought to­gether around 1,000 ex­perts from the health, tourism and travel arena. The event pro­vided an ideal plat­form to dis­cuss lat­est trends in health tourism, method­olo­gies to en­sure pa­tient pro­tec­tion, and ways to en­hance pa­tient ex­pe­ri­ence to fos­ter med­i­cal tourism.

The Global Health Tourism Coun­cil (GHTC) will be spear­head­ing the ini­tia­tive to de­velop an as­sess­ment, and rat­ing sys­tem in­dex and awards for health tourism des­ti­na­tions. An as­sess­ment and a rat­ing sys­tem in­dex will be fully de­vel­oped by a work­ing group from the coun­cil coun­tries within the GHTC coun­cil led by me as the pres­i­dent of the coun­cil. The award’s scheme would be ad­min­is­tered by GHTC while the providers of healthre­lated ser­vices and providers of sec­tor sup­port­ing ser­vices would be as­sessed on var­i­ous cri­te­ria. The awards will be handed out each year (start­ing in 2019) at the an­nual global health­care travel fo­rum, aimed for the pro­mo­tion and de­liv­ery of health­care ser­vices to all global cit­i­zens.

Dubai has all the right in­gre­di­ents for mak­ing a mark in health tourism. It is equipped with all the first-world ameni­ties one could ask for. Given its strong em­pha­sis on de­vel­op­ing high qual­ity so­cial in­fra­struc­ture, the de­ci­sion to make this as their base for doc­tors be­comes eas­ier. Dubai could fo­cus on health, well­ness and van­ity care of­fer­ing as it gets iden­ti­fied as a vi­able des­ti­na­tion for such ser­vices. It can then pro­ceed with the in­tro­duc­tion of com­pelling of­fers by forg­ing strong part­ner­ships be­tween clin­i­cal, travel and tourism in­dus­try.

Dubai has the sec­ond high­est doc­tor to pop­u­la­tion ra­tio glob­ally of 33.5 doc­tors for 10,000 peo­ple.

Med­i­cal tourism thrives only in des­ti­na­tions where the qual­ity of care is very high and Dubai ranks high in this as­pect. Dubai must strive to oc­cupy the high end, tech­nol­ogy driven, su­per spe­cialised niche of the med­i­cal tourism mar­ket which is driven by value. Ef­fects of this ac­tion will per­co­late down to volume based mod­er­ate and non-in­va­sive pro­ce­dures. An im­por­tant met­ric that has come into preva­lence is pa­tient re­ported out­come scores.

The aim of this fo­rum was re­gional and global ex­change of knowl­edge along with ex­per­tise in the field of health­care and travel ex­pe­ri­ence to en­hance the ex­pe­ri­ence of health travel in Dubai and world­wide. The event brought to­gether prom­i­nent lead­ers and pi­o­neers from both the pub­lic and pri­vate health and travel sec­tors. As Dubai’s first ini­tia­tive, this fo­rum gave an op­por­tu­nity to fur­ther un­der­stand the strengths, op­por­tu­ni­ties and trends to de­velop Dubai as a med­i­cal tourism hub in the com­ing years, whilst giv­ing a com­pre­hen­sive in­sight on the global tran­si­tion in ar­eas like health travel ma­trix, global in­dex, health travel in­sur­ance, tech­nol­ogy, pa­tient care and mar­ket­ing us­ing so­cial me­dia. The event was at­tended by more than 100 hosted buy­ers across the re­gion.

We would like to con­grat­u­late Dubai Health Author­ity (DHA)’s His Ex­cel­lency Dr Hu­maid Al Qatami and Dr Layla Al Mar­zouqi for or­gan­is­ing this first-of-its-kind event. The event brought all the in­dus­try stake­hold­ers to­gether in work­ing to­wards achiev­ing the strate­gies set by His High­ness Sheikh Hamdan bin Rashid Al Mak­toum for cre­at­ing Dubai as a re­gional med­i­cal tourism hub. Thum­bay Hos­pi­tals have an ag­gres­sive strat­egy to bring in med­i­cal tourists to the coun­try. We have an in­de­pen­dent com­pany that takes care of med­i­cal tourists into the coun­try.

Dubai Health Author­ity (DHA) has taken the step of in­tro­duc­ing a unique travel in­sur­ance pol­icy specif­i­cally de­signed for those trav­ellers vis­it­ing Dubai for med­i­cal pro­ce­dures and treated at a DXH mem­ber med­i­cal fa­cil­ity. The pol­icy in­cludes a va­ri­ety of ben­e­fits in­clud­ing cov­er­age for emer­gency med­i­cal ex­penses. Uniquely, it pro­vides a spe­cial cov­er­age that cov­ers the cost of ad­di­tional med­i­cal and repa­tri­a­tion ex­penses due to an un­fore­seen med­i­cal com­pli­ca­tion, up to $25,000, that most “nor­mal” travel in­sur­ance poli­cies will not pro­vide.

DXH SmartCare pro­vides a sin­gle point of con­tact based in Dubai to as­sist in find­ing the right provider based specif­i­cally on your per­sonal needs, peace of mind in co­or­di­nat­ing your travel and health lo­gis­tics, and man­ag­ing ev­ery de­tail of your jour­ney. We are con­tin­u­ing the vi­sion of Dubai to en­hance the qual­ity of ser­vices at ev­ery level avail­able to med­i­cal tourists, cre­at­ing a vi­brant mar­ket­place for a com­pre­hen­sive and un­par­al­leled ex­pe­ri­ence renowned for ex­cep­tional qual­ity in care and tourism. We are proud to work along­side DXH and their part­ners.

We are de­lighted to be sup­port­ing the vi­sion of Dubai in es­tab­lish­ing the des­ti­na­tion as a health tourism hub. We work to­gether with var­i­ous in­ter­na­tional tour op­er­a­tors to bring in many health and well­ness-ori­ented tourists to Dubai so that they can en­joy their hol­i­day whilst check­ing on their well­be­ing too. We are based in Madinat Jumeirah and our pack­ages de­fine health­care tourism as we tai­lor make them in such a way that the treat­ment sched­ules are in­cor­po­rated around the hol­i­day sched­ule of trav­ellers.

Dr Benosh Haris Di­rec­tor Mtresa

Dhi­raj Joshi

Part­ner - PwC ME Health Care Strat­egy, Deals

Jonathan Cooper


World­wide In­sur­ance So­lu­tions

Sho Ahad-Choud­hury CEO

DNA Health

Ak­bar Moideen Thum­bay Vice Pres­i­dent, Health­care Divi­sion—Thum­bay Group

Stephen Smith Op­er­a­tions Di­rec­tor The Health Bank

Linda Ab­dul­lah Ali Ruhi Con­sul­tant–Health Tourism Coun­cil, Dubai Health Author­ity & Head of Or­gan­is­ing Com­mit­tee—DIHTF

Dr Layla Al Mar­zouqi

Di­rec­tor, Health Tourism Coun­cil & Pres­i­dent, Global Health­care Travel Coun­cil

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