Emerg­ing trends in the ME

TravTalk - Middle East - - GUESTCOLUMN -

Mid­dle East, by far, is the most dy­namic and re­silient re­gions in the world. It’s hard to keep a count of the num­ber of trends that emerge from this re­gion in the fields of tech­nol­ogy, travel, tourism and even hos­pi­tal­ity. Cur­rently, some trends cre­at­ing a buzz are med­i­cal tourism, ar ti­fi­cial in­tel­li­gence and mil­len­ni­als.

Un­der the pa­tron­age of His High­ness Sheikh

Hamdan bin Mo­ham­mad Al Mak­toum, Crown Prince of Dubai and Chair­man of the Dubai Ex­ec­u­tive Coun­cil, Dubai, the city is tak­ing all the nec­es­sary steps to en­sure that they be­come one of the best med­i­cal tourism hubs in the world. To sup­port their ini­tia­tives, there are many coun­tries that of­fer the knowl­edge and train­ing. For the first time, Dubai Health Author­ity hosted an in­ter­na­tional health tourism fo­rum which fo­cused on the theme ‘Reimag­in­ing Ex­pe­ri­ence.’

Health­care travel is ded­i­cated to bring­ing to­gether prom­i­nent lead­ers and pi­o­neers from the pub­lic and pri­vate health, and travel sec­tors, to cre­ate a plat­form for global ex­change of knowl­edge and ex­per­tise in the field of health­care and travel ex­pe­ri­ence. The event fo­cused on six main axes: the fu­ture of health tourism, health travel met­rics and re­li­able global in­dex, pa­tient cen­tered care, im­pact of tech­no­log­i­cal in­no­va­tion on health tourism, med­i­cal tourism in­sur­ance, ar­eas of health tourism ex­pe­ri­ence and role of so­cial me­dia in­flu­encers in the health tourism in­dus­try.

An­other ini­tia­tive that would draw crowd to­wards the Mid­dle East is the Riyadh Travel Fair, set to be held in the King­dom of Saudi Ara­bia. With the 2030 tourism vi­sion, KSA is on track to be­come a more touris­tic des­ti­na­tion. It’s known as the largest tourism con­trib­u­tor to­wards the na­tion since there are many pil­grim tourists vis­it­ing the des­ti­na­tion through­out the year. This has a very pos­i­tive im­pact on the econ­omy of the coun­try and has been able to sus­tain amidst chal­lenges of war on one side and low­er­ing oil prices on the other. To­day, al­though the oil prices are on a growth me­ter, Saudi is well geared to know what their goal should be, hence en­sur­ing the in­fra­struc­ture to ac­com­mo­date a sus­tain­able tourism sec­tor. The bi­lat­eral re­la­tions be­tween the two coun­tries do strive to bring them pros­per­ity in their ef­for ts.

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