Emerging trends in the ME
Middle East, by far, is the most dynamic and resilient regions in the world. It’s hard to keep a count of the number of trends that emerge from this region in the fields of technology, travel, tourism and even hospitality. Currently, some trends creating a buzz are medical tourism, ar tificial intelligence and millennials.
Under the patronage of His Highness Sheikh
Hamdan bin Mohammad Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, Dubai, the city is taking all the necessary steps to ensure that they become one of the best medical tourism hubs in the world. To support their initiatives, there are many countries that offer the knowledge and training. For the first time, Dubai Health Authority hosted an international health tourism forum which focused on the theme ‘Reimagining Experience.’
Healthcare travel is dedicated to bringing together prominent leaders and pioneers from the public and private health, and travel sectors, to create a platform for global exchange of knowledge and expertise in the field of healthcare and travel experience. The event focused on six main axes: the future of health tourism, health travel metrics and reliable global index, patient centered care, impact of technological innovation on health tourism, medical tourism insurance, areas of health tourism experience and role of social media influencers in the health tourism industry.
Another initiative that would draw crowd towards the Middle East is the Riyadh Travel Fair, set to be held in the Kingdom of Saudi Arabia. With the 2030 tourism vision, KSA is on track to become a more touristic destination. It’s known as the largest tourism contributor towards the nation since there are many pilgrim tourists visiting the destination throughout the year. This has a very positive impact on the economy of the country and has been able to sustain amidst challenges of war on one side and lowering oil prices on the other. Today, although the oil prices are on a growth meter, Saudi is well geared to know what their goal should be, hence ensuring the infrastructure to accommodate a sustainable tourism sector. The bilateral relations between the two countries do strive to bring them prosperity in their effor ts.