Un­lock­ing trends of ad­ven­ture travel

TravTalk - Middle East - - EXHIBITIONS - TT Bu­reau

Al Ain be­came the first Arab city to host the Pa­cific Asia Travel As­so­ci­a­tion Ad­ven­ture Travel and Re­spon­si­ble Tourism Con­fer­ence and Mart (PATA ATRTCM) re­cently, fur­ther ce­ment­ing the re­gion’s com­mit­ment to po­si­tion it­self as a lead­ing cul­tural, leisure and MiCE des­ti­na­tion.

Held on the theme ‘Ad­ven­ture in a New Era’, PATA ATRTCM of­fered del­e­ga­tions from across the Asia Pa­cific re­gion an op­por­tu­nity to ex­change knowl­edge and un­lock the full po­ten­tial of the ad­ven­ture tourism sec­tor in the dig­i­tal era. The event brought to­gether in­dus­try ex­per ts and vi­sion­ar­ies from across the globe to dis­cuss per­ti­nent is­sues in the ad­ven­ture tourism sec­tor. The con­fer­ence pro­gramme in­cluded speeches and ple­nary ses­sions to de­bate and ex­plore the nu­ances, trends and dy­nam­ics of one of the fastest grow­ing tourism sec­tors. Key­note speak­ers in­cluded Dr Mario Hardy, Chief Ex­ec­u­tive Of­fi­cer, PATA, Thai­land; Norie Quin­tos, Ed­i­tor at Large, Na­tional Ge­o­graphic Travel and In­de­pen­dent Com­mu­ni­ca­tions Con­sul­tant, USA; and Sul­tan Al Mutawa Al Dha­heri, Ex­ec­u­tive Di­rec­tor, Tourism Sec­tor, DCT Abu Dhabi. Hosted by the De­part­ment of Cul­ture and Tourism–Abu Dhabi (DCT Abu Dhabi), the PATA Travel Mart 2018 kicked off in Al Ain Re­gion, as part of the PATA Ad­ven­ture Travel and Re­spon­si­ble Tourism Con­fer­ence and Mart 2018 (PATA ATRTCM). Al Ain Re­gion’s role as host for the event ce­ments the emi­rate’s ex­pand­ing rep­u­ta­tion as a world-class des­ti­na­tion for con­duct­ing busi­ness and hold­ing high-pro­file con­fer­ences and meet­ings.

PATA Travel Mart at­tracts over 230 del­e­gates from 43 rep­re­sen­ta­tives of mem­ber coun­tries for its unique net­work­ing op­por­tu­ni­ties. Ap­point­ment ses­sions and face-to-face meet­ings were held with ad­ven­ture prod­uct buy­ers and sell­ers from across the world.

HE Sul­tan Al Mutawa Al Dha­heri, Ex­ec­u­tive Di­rec­tor, Tourism Sec­tor, De­part­ment of Cul­ture and Tourism–Abu Dhabi, said, “We would like to thank all the del­e­gates for tak­ing part at the PATA Travel Mart this year. Be­ing one of Asia Pa­cific’s old­est travel trade shows, it con­sti­tutes an im­por­tant plat­form for travel and tourism or­gan­i­sa­tions to meet de­ci­sion mak­ers and new clients. We strongly be­lieve in the need to cre­ate strong part­ner­ships be­tween the pri­vate and pub­lic sec­tors to drive the in­dus­try for­ward. Our aim to host and at­tract con­fer­ences like these is to make Abu Dhabi the place to en­gage with all of our in­ter­na­tional stake­hold­ers, and ex­change knowl­edge which would ben­e­fit our economies and com­mu­ni­ties.”

Be­ing one of Asia Pa­cific’s old­est travel trade shows, PATA Travel Mart con­sti­tutes an im­por­tant plat­form for travel and tourism or­gan­i­sa­tions to meet de­ci­sion mak­ers and new clients

HE Sul­tan Al Mutawa Al Dha­heri

HE Sul­tan Al Mutawa Al Dha­heri, Ex­ec­u­tive Di­rec­tor - Tourism Sec­tor, De­part­ment of Cul­ture and Tourism - Abu Dhabi

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