Travel Au­di­ence at­tracts far-flung vis­i­tors

Dubai’s De­part­ment of Tourism and Com­merce Mar­ket­ing (DTCM) part­nered with Travel Au­di­ence, an Amadeus com­pany, that will fur­ther fa­cil­i­tate in­sights into vis­i­tor ar­rivals by wi­den­ing its global reach through ad­vanced data an­a­lyt­ics.

TravTalk - Middle East - - TECHNOLOGY -

Ac­cord­ing to re­cent find­ings, dig­i­tal ad­ver­tis­ing spends sur­passed TV world­wide in 2017, to­tal­ing over $200 bil­lion, with dig­i­tal me­dia con­sump­tion evolv­ing at break­neck speed. This has un­locked des­ti­na­tion mar­keters to shift their gears to­wards a smarter dig­i­tal ecosys­tem. Fur­ther ac­cel­er­at­ing its ‘dig­i­tal, mo­bile and so­cial first’ strat­egy, Dubai’s De­part­ment of Tourism and Com­merce Mar­ket­ing (Dubai Tourism) has en­tered into an agree­ment with Travel Au­di­ence to use its travel ad­ver­tis­ing plat­form.

The des­ti­na­tion mar­ket­ing

or­gan­i­sa­tion will work with travel au­di­ence to build cus­tom cam­paigns across a wide range of chan­nels in­clud­ing on­line travel pub­lish­ers, so­cial me­dia and metasearch en­gines. With added vis­i­bil­ity into on­line travel pat­terns, it will be able to mea­sure cam­paign per­for­mance more ef­fec­tively and gather in­sights into trav­eller in­ten­tion and be­hav­iour. Dubai Tourism is also us­ing Amadeus Des­ti­na­tion In­sight to gather in­for­ma­tion about global travel, in­clud­ing upto-date search, book­ing and sched­ule data.

With Travel Au­di­ence’s in­tel­li­gent tech­nol­ogy and team of ex­perts, and Amadeus’ far reach­ing travel net­work, we have found a plat­form that can pro­vide in­sights that as­sist our de­ci­sion mak­ing

Is­sam Kazim, CEO, Dubai Cor­po­ra­tion for Tourism and Com­merce Mar­ket­ing, said, “Tourism is cen­tral to Dubai’s eco­nomic growth and di­ver­si­fi­ca­tion. With Travel Au­di­ence’s in­tel­li­gent tech­nol­ogy and team of ex­perts, and Amadeus’ far reach­ing travel net­work, we have found a plat­form that can pro­vide in­sights that as­sist our de­ci­sion mak­ing. By build­ing brand and per­for­mance cam­paigns tai­lored to spe­cific seg­ments in ex­clu­sive chan­nels, we can at­tract new vis­i­tors from re­gions far and wide while we grow our es­tab­lished vis­i­tor base.”

Alexan­der Trieb, Man­ag­ing Di­rec­tor, Travel Au­di­ence, an Amadeus com­pany, added, “Pow­er­ing the dig­i­tal mar­ket­ing strat­egy be­hind one of the world’s fastest grow­ing travel des­ti­na­tions re­quires a top team, tech­nol­ogy and net­work and we are ex­cited to be work­ing with Dubai Tourism. To­gether we are grow­ing the des­ti­na­tion’s touch­points through­out the trav­eller’s dig­i­tal jour­ney, us­ing mean­ing­ful data to con­vert vis­i­tors and push cam­paigns where it mat­ters the most.”

Is­sam Kazim

CEO, Dubai Cor­po­ra­tion for Tourism and Com­merce Mar­ket­ing

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