Bleisure point for next-gen trav­ellers

TravTalk - Middle East - - HOTELS -

Uniquely con­cep­tu­alised 270-room Rove Trade Cen­tre is the new rev­o­lu­tion trans­form­ing the hos­pi­tal­ity in­dus­try. Si­t­u­ated amidst the old and new districts of Dubai, the prop­erty em­anates a sense of cul­tural her­itage in a mod­ern set­ting with its trendy de­sign in­te­grated with an artis­tic feel of a by­gone era.

As a mid­scale brand of Emaar Hos­pi­tal­ity Group, Rove Ho­tels is a niche home-grown brand which al­ways strives to pro­vide guests with up­scale value. Rove Trade Cen­tre is the fourth prop­erty lo­cated be­tween the World Trade Cen­ter with sky scrap­ers on one side and Satwa area on the other, de­pict­ing old Dubai.

Home away from home

One of the first things that will catch one’s at­ten­tion is the unique clock hang­ing be­hind the re­cep­tion. At the lobby, vis­i­tors can find a con­ve­nient store or a mini mart apart from the ho­tel’s restau­rant lo­cated at the same level. At an­other level, one will find a laun­dro­mat, where he/she can wash, dry and iron clothes at their leisure. You can hit the gym for a quick work­out or take a dip in the pool or per­haps even spend some time play­ing foot­ball or video games.

Hub for busi­ness

Ideal for the busi­ness trav­eller, the lobby at the ho­tel with its state-of-theart equip­ment such as Ap­ple Mac ma­chines can be used by guests with long ta­bles and high chairs. At the work spa­ces, one can grab a cof­fee or a quick sand­wich from ei­ther the restau­rant op­er­ated by Rove or from the mini mart at the side of the re­cep­tion. Three meet­ing rooms of­fer guests the op­por­tu­nity to hold their meet­ings or work­shops as per their con­ve­nience. Two rooms can be joined to­gether to host nearly 70 at a time, whilst the third is more for cor­po­rate board room type of meet­ings for just 12 peo­ple. The pit­stop at the side of the meet­ing rooms will be the point to grab a cof­fee while net­work­ing with oth­ers.

GM shares

Mag­dalina Chung, Gen­eral Man­ager Rove Trade Cen­tre stated that the con­cept was dif­fer­ent as they wanted to make the guests feel at home. “Our ob­jec­tive is to help guests ex­plore with­out bor­ders. We at­tract mil­len­ni­als, young trav­ellers and ad­ven­ture seek­ers. Our con­cept is to make guests feel at home. De­spite hav­ing the pur­chas­ing power to stay any­where else, a lot of Rovers ro­tate around the lo­ca­tions. We at­tract a lot of en­trepreneurs or those who start their own busi­ness. For busi­ness start-ups, fa­cil­i­ties rang­ing from meet­ing ar­eas to work spa­ces are avail­able. Our techno hub in the heart of the lobby is for young­sters as it con­sists of a plays­ta­tion and other in­ter­est­ing games.”

Mag­dalina Chung

Gen­eral Man­ager Rove Trade Cen­tre

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