Trend­ing high­lights of the Mid­dle East

TravTalk - Middle East - - GUESTCOLUMN -

The past two months were the busiest in terms of in­ter­na­tional trade ex­hi­bi­tions with Ara­bian Travel Mar­ket clos­ing with a suc­cess­ful busi­ness turn out, fol­lowed by IMEX and ITB China with their own suc­cess sto­ries. In Dubai, the Air­port Show also wit­nessed an ac­tive presence from in­dus­try lead­ers this year with var­i­ous pro­grammes about the fu­ture of the in­dus­try with a great fo­cus on se­cu­rity in terms of the newly in­tro­duced tech­nol­ogy. The Blockchain Sum­mit in Dubai is one of the world’s lead­ing events in terms of in­no­va­tion and as Dubai strives ahead to be­come the first smart city in the world, the event in­cluded all the rel­e­vant de­tails re­quired to be in tune with the new tech­nol­ogy in­puts.

The Mid­dle East mar­ket has leapfrogged in tech­nol­ogy and cur­rently se­cures a lead­ing spot in terms of bookings made last minute over smart­phones. This has been a trend­set­ter for the past few years. The smart air­ports in the near fu­ture will no longer have pass­port of­fi­cials; tech­nol­ogy is set to take its place.

The re­cently-con­cluded 25th Ara­bian Travel Mar­ket 2018 was at­tended by over 100 new ex­hibitors with over 400 main stand hold­ers. Abu Dhabi, Dubai, Sharjah and Fu­jairah were busy with their new projects whilst Oman Air took the op­por­tu­nity to dis­play their lat­est busi­ness class suite to view­ers for the first time.

The sec­ond edi­tion of ITB China in Shang­hai also wit­nessed a record par­tic­i­pa­tion of vis­i­tors. Once again, the presence from the Mid­dle East was strong­est from Abu Dhabi tourism and Sharjah tourism boards. At the same time, IMEX, the most an­tic­i­pated MiCE event took place with Dubai tak­ing cen­trestage.

As we come to­wards the end of the first two quar­ters of the year, we can see an up­ward in­cli­na­tion in terms of busi­ness world­wide. In all the travel trade ex­hi­bi­tions, a no­table re­cur­rence is the num­ber of new des­ti­na­tions par­tic­i­pat­ing es­pe­cially in the African and Latin Amer­i­can re­gions. Mid­dle East will still re­main re­silient with all geo-po­lit­i­cal is­sues that may hap­pen around them, yet strive to achieve their stand on be­ing the most sought af­ter des­ti­na­tions in the world.

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