Trending highlights of the Middle East
The past two months were the busiest in terms of international trade exhibitions with Arabian Travel Market closing with a successful business turn out, followed by IMEX and ITB China with their own success stories. In Dubai, the Airport Show also witnessed an active presence from industry leaders this year with various programmes about the future of the industry with a great focus on security in terms of the newly introduced technology. The Blockchain Summit in Dubai is one of the world’s leading events in terms of innovation and as Dubai strives ahead to become the first smart city in the world, the event included all the relevant details required to be in tune with the new technology inputs.
The Middle East market has leapfrogged in technology and currently secures a leading spot in terms of bookings made last minute over smartphones. This has been a trendsetter for the past few years. The smart airports in the near future will no longer have passport officials; technology is set to take its place.
The recently-concluded 25th Arabian Travel Market 2018 was attended by over 100 new exhibitors with over 400 main stand holders. Abu Dhabi, Dubai, Sharjah and Fujairah were busy with their new projects whilst Oman Air took the opportunity to display their latest business class suite to viewers for the first time.
The second edition of ITB China in Shanghai also witnessed a record participation of visitors. Once again, the presence from the Middle East was strongest from Abu Dhabi tourism and Sharjah tourism boards. At the same time, IMEX, the most anticipated MiCE event took place with Dubai taking centrestage.
As we come towards the end of the first two quarters of the year, we can see an upward inclination in terms of business worldwide. In all the travel trade exhibitions, a notable recurrence is the number of new destinations participating especially in the African and Latin American regions. Middle East will still remain resilient with all geo-political issues that may happen around them, yet strive to achieve their stand on being the most sought after destinations in the world.