15,000 at­ten­dees at ITB China

The sec­ond ITB China held in Shang­hai was big­ger and bet­ter with 15,000 buy­ers and vis­i­tors. Com­pared to the in­au­gu­ral event in 2017, the gross ex­hi­bi­tion space as well as the num­ber of at­ten­dees rose by 50 per cent this year.

TravTalk - Middle East - - EXHIBITIONS - TT Bu­reau

Around 800 buy­ers marked their par­tic­i­pa­tion at ITB China this year, mark­ing an in­crease of more than 30 per cent in the num­ber of buy­ers com­pared to 2017. Chi­nese buy­ers from over 300 com­pa­nies from across the coun­try rep­re­sented the full range of China’s largest in­dus­try play­ers. 73 per cent of the Chi­nese Leisure, MiCE and cor­po­rate buy­ers came from main­land China (out­side Shang­hai), 24 per cent from Shang­hai prov­ince and the re­main­ing 3 per cent from Hong Kong, Ma­cau and Tai­wan. More than 15,000 pre-sched­uled ap­point­ments max­imised the busi­ness op­por­tu­ni­ties of both ex­hibitors and buy­ers. The or­gan­is­ers launched a com­pletely new match­mak­ing sys­tem per­fectly cater­ing to the needs of both ex­hibitors and buy­ers us­ing desk­top, mo­bile, APP or WeChat in­ter­faces.

“With 700 ex­hibit­ing com­pa­nies from 80 coun­tries as well as 15,000 at­ten­dees and China be­com­ing the driv­ing force for the growth of the global travel in­dus­try, ITB China is es­tab­lish­ing it­self as the mus­tat­tend event for any­one look­ing to es­tab­lish a strong presence here. The re­sults are re­mark­able con­sid­er­ing it is only the sec­ond show. The per­for­mance is a strong base which prom­ises even more growth next year”, said Dr Chris­tian Göke,

CEO, Messe Berlin.

Lu Jun, Man­ag­ing Di­rec­tor, China Travel Group Shang­hai said, “ITB China set high stan­dards in terms of the qual­ity of both ex­hibitors and buy­ers. As a mem­ber of the China Na­tional Travel Ser­vice, I felt hon­oured to at­tend this year’s show. I be­lieve that this will lay a solid foun­da­tion for fu­ture com­mu­ni­ca­tion and co­op­er­a­tion with do­mes­tic and for­eign coun­ter­parts, which we ex­pect will come very soon”.

Lin Yan, Se­nior Vice Pres­i­dent, Utour Group Co said, “ITB China ex­panded 50 per cent over the last year and the event has de­vel­oped rapidly. Both ex­hibitors and buy­ers are highly ded­i­cated, es­pe­cially buy­ers, which shows that the or­gan­is­ers of ITB China boasts in­depth knowl­edge on the Chi­nese mar­ket. Ex­hibitors pre­sented highly dif­fer­en­ti­ated prod­ucts.”

ITB China 2019 will be held from May 15-17, 2019 at Shang­hai World Expo Ex­hi­bi­tion and Con­ven­tion Cen­tre.

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