All roads lead to Rus­sia

Hosted by Euroexpo, the 24th edi­tion of OTDYKH Leisure 2018 is set to be held from Septem­ber 11-13 at Ex­pocen­tre Fair­grounds in Moscow. OTDYKH or Leisure Travel Mar­ket, Rus­sia’s lead­ing travel and tourism event, will once again wit­ness a record num­ber of

TravTalk - Middle East - - FRONT PAGE - SHEHARA RIZLY

OTDYKH Travel Mar­ket in Moscow is the per­fect start for the up­com­ing win­ter sea­son on the Russian in­bound and out­bound mar­ket. The 2018 edi­tion will welcome over 800 ex­hibitors from 40 coun­tries and 40 Russian re­gions, cov­er­ing a to­tal area of 15,000 sqm. The con­tent rich pro­gramme will fea­ture over 30 con­fer­ences, sem­i­nars, work­shops, round-ta­ble meet­ings and case study pre­sen­ta­tions. The pro­gramme is set to re­flect the ma­jor in­dus­try trends and will com­bine all rel­e­vant sec­tors of the tourism value chain in­clud­ing health, MiCE, lux­ury travel, etc. Ja­pan Na­tional Tourism Or­gan­i­sa­tion (JNTO) will be back to OTDYKH Leisure this year as part­ner coun­try and will show­case Japanese of­fer­ings to vis­i­tors with a com­pre­hen­sive en­ter­tain­ing pro­gramme.

The ease of visa fa­cil­ity by the vi­sion­ary lead­ers of the UAE has seen a steady growth of Russian tourists to the UAE. For ex­am­ple, the sea­son of 2016-17 wit­nessed 60,000 tourists while 2017-18 saw an in­creased num­ber of al­most 180,000 vis­i­tors. We hope to con­tinue these im­pres­sive numbers fur­ther dur­ing this sea­son as we ex­pect to break the record. A ma­jor­ity of these trav­ellers with 40 per cent en­joy Dubai, an­other 40 per cent pre­fer Shar­jah with Ras Al Khaimah and Fu­jairah each en­joy­ing 7.5 per cent and Abu Dhabi with 5 per cent. Among their key at­trac­tions, Dubai takes pride as the first place with the high­est build­ing, big­gest aquar­ium and the city tour. They also en­joy the Grand Mosque and Lou­vre in Abu Dhabi, spend a day by the In­dian ocean shore in Fu­jairah, try he­li­copter or yacht tour to see the city from the other side.

With three of­fices each in Saint Peters­burg, Moscow and Baikal Lake, we pro­vide travel ser­vices in Rus­sia, CIS coun­tries and Baltic States. Among more than 50 coun­tries, with which Olta Travel op­er­ates, Mid­dle East is a very im­por­tant mar­ket. We face an in­creas­ing in­ter­est to Russian des­ti­na­tions from tourists, which be­came even stronger after the FIFA 2018. At­tend­ing Leisure Moscow 2018 is an ef­fi­cient way to ex­pand your knowl­edge of des­ti­na­tions, es­tab­lish new con­tacts and find re­li­able part­ners to sig­nif­i­cantly af­fect your busi­ness. Tourism pro­fes­sion­als from the Mid­dle East will find it use­ful to dis­cover new des­ti­na­tions and their grow­ing tourism op­por­tu­ni­ties. They are de­vel­op­ing at a grow­ing speed and in or­der to stand out from the com­pe­ti­tion, you need to be aware of the changes.

Anna Hu­ber PhD—In­ter­na­tional Pro­ject Di­rec­tor, Euroexpo Ex­hi­bi­tions & Congress De­vel­op­ment

Eka­te­rina Sere­bryakova Head—Sales and Mar­ket­ing, Olta Travel

Fazil Oz­men Gen­eral Man­ager Anex Tour

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