New era of tourism

TravTalk - Middle East - - GUESTCOLUMN -

The un­prece­dented rise of the mid­dle class in today’s global world has in turn re­sulted in the rise in travel and tourism sec­tors over the past few years. At first, some des­ti­na­tions were skep­ti­cal of the numbers with their of­fer­ings be­ing un­able to sus­tain these new-found trav­ellers. How­ever, Dubai un­der its Ruler His High­ness Sheikh Mo­hammed bin Rashid Al Mak­toum, Vice Pres­i­dent, United Arab Emi­rates strate­gised a new game plan to en­sure that all tourists who wish to travel are given the op­por­tu­nity to do so ac­cord­ing to their bud­get, hence the rise of the mid-mar­ket range of prop­er­ties. The gov­ern­ment of the United Arab Emi­rates en­sures that trade and busi­ness op­por­tu­ni­ties are given their fullest sup­port. Reg­u­la­tions are made to en­sure safety for all those liv­ing and trav­el­ling to the United Arab Emi­rates. As the safest coun­try in the world and pop­u­lated with over 200 dif­fer­ent na­tion­al­i­ties, the rulers have most cer­tainly kept the flag high and en­sured that ev­ery­one is able to en­joy their visit to the coun­try. In terms of hos­pi­tal­ity, one may ar­gue that there are over 100,000 ho­tel rooms in Dubai, but this how­ever was done with a proper plan and vi­sion to en­able op­por­tu­ni­ties to a much wider range of peo­ple to be part of the growth strat­egy.

Today, the gov­ern­ment of the UAE has seen the pros­per­ity of its strate­gies. It has ob­tained im­por­tance from across the globe for its mas­ter­mind plan to at­tract all classes of tourists. The rise of the mid­dle class was an ad­van­tage they fore­saw, hence the gov­ern­ment sup­ported the pri­vate sec­tor and to­gether they are on the right track to achieve their goals. Dubai, Abu Dhabi, Shar­jah and Ras Al Khaimah are cer­tainly draw­ing a lot of at­ten­tion from the cor­po­rate sec­tors by be­com­ing hubs for MiCE. Adapt­ing to the new era of tourism, the United Arab Emi­rates is on a steady path to en­sur­ing its goal of 20 mil­lion for 2020.

With Leisure Moscow sched­uled to be held in Rus­sia from Septem­ber 11-13 and the ease of visa, the UAE has been suc­cess­ful in ob­tain­ing an in­crease of Russian tourists even at a time when they least ex­pect it.

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