New era of tourism
The unprecedented rise of the middle class in today’s global world has in turn resulted in the rise in travel and tourism sectors over the past few years. At first, some destinations were skeptical of the numbers with their offerings being unable to sustain these new-found travellers. However, Dubai under its Ruler His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, United Arab Emirates strategised a new game plan to ensure that all tourists who wish to travel are given the opportunity to do so according to their budget, hence the rise of the mid-market range of properties. The government of the United Arab Emirates ensures that trade and business opportunities are given their fullest support. Regulations are made to ensure safety for all those living and travelling to the United Arab Emirates. As the safest country in the world and populated with over 200 different nationalities, the rulers have most certainly kept the flag high and ensured that everyone is able to enjoy their visit to the country. In terms of hospitality, one may argue that there are over 100,000 hotel rooms in Dubai, but this however was done with a proper plan and vision to enable opportunities to a much wider range of people to be part of the growth strategy.
Today, the government of the UAE has seen the prosperity of its strategies. It has obtained importance from across the globe for its mastermind plan to attract all classes of tourists. The rise of the middle class was an advantage they foresaw, hence the government supported the private sector and together they are on the right track to achieve their goals. Dubai, Abu Dhabi, Sharjah and Ras Al Khaimah are certainly drawing a lot of attention from the corporate sectors by becoming hubs for MiCE. Adapting to the new era of tourism, the United Arab Emirates is on a steady path to ensuring its goal of 20 million for 2020.
With Leisure Moscow scheduled to be held in Russia from September 11-13 and the ease of visa, the UAE has been successful in obtaining an increase of Russian tourists even at a time when they least expect it.