Recipe for suc­cess in hos­pi­tal­ity

Be­ing proac­tive, con­duct­ing care­ful re­search and analysing fac­tors of im­por­tance of the tar­get mar­ket are some of the traits that hold the flag up high for Ra­mada Beach, Ra­mada Aj­man and Wyn­d­ham Gar­den Aj­man Cor­niche. Ex­pert hote­lier Iftikhar Ham­dani, Clu

TravTalk - Middle East - - SPECIALFEATURE -

It has been just two months since the Wyn­d­ham Gar­den Aj­man Cor­niche opened and it is al­ready record­ing 96 per cent oc­cu­pancy. When it opened in June, many were skep­ti­cal about the reg­u­lar off sea­son. Ham­dani’s game plan was dif­fer­ent as the strate­gies he ini­ti­ated to mar­ket this prop­erty were al­ready im­ple­mented even be­fore con­struc­tion started.

Early bird catches the worm

Ham­dani’s un­stinted work strat­egy has se­cured him a sus­tain­able role in his ca­reer as a hote­lier. In an in­ter­view about two years ago at an in­ter­na­tional travel event, Ham­dani con­veyed about the new pro­ject which at the time was not even in its pil­ing stages. He shared the con­cept with his travel part­ners who book the prop­er­ties. His care­ful re­search into new mar­kets en­sures that he keeps his head high no mat­ter what the tide may roll out; so in good times and bad, he has tricks up his sleeve to en­sure that his stake­hold­ers, own­ers, part­ners, guests and even staff are kept happy right through­out the year. “I started mar­ket­ing this new prop­erty over one and half years ago as I had a vi­sion in my mind. I also con­ducted my re­search on new mar­kets, their needs to at­tract them to the emi­rate, en­sure sus­tain­abil­ity and avoid af­fect­ing the other two prop­er­ties. It was of para­mount im­por­tance to up­hold the same oc­cu­pancy at all three prop­er­ties. Wyn­d­ham Gar­den is now open for busi­ness since June and has been run­ning at 96 per cent oc­cu­pancy de­spite sum­mer. It was great to have re­ceived an over­whelm­ing re­sponse from the Ger­man and Scan­di­na­vian mar­kets. Tap­ping the right mar­ket with the cor­rect price point and care­ful re­search is a way for­ward. As hote­liers, our aim is to in­crease ROIs for the prop­er­ties.”

Ho­tel own­ers vs man­ag­ing com­pa­nies

The part­ner­ship be­tween the own­ers and the man­age­ment com­pa­nies of var­i­ous prop­er­ties have been suf­fer­ing a great deal of mis­com­mu­ni­ca­tion over the past few years. Ho­tel own­ers are the key in­vestors who not only in­vest their fi­nances in busi­ness but also en­trust var­i­ous ho­tel man­age­ment com­pa­nies to take care of their busi­ness. The past few years have been one of rift be­tween the own­ers and man­age­ment com­pa­nies due to var­i­ous rea­sons. Ham­dani’s shares, “The re­la­tion­ship be­tween own­ers and man­age­ment is purely com­mer­cial as we must un­der­stand that the own­ers have pro­vided us ev­ery­thing on our re­quest and if we fail to de­liver, it is up to us to make the right de­ci­sion. We, in the UAE, are blessed to have the best rulers in the world as pol­icy changes rapidly here to en­able suc­cess­ful trade and tourism bonds. With the visa-on-ar­rival re­sult­ing in a tremen­dous in­flux of new vis­i­tors to the emi­rate, we as hote­liers should be able to get our piece of suc­cess in it by mak­ing use of novel strate­gies to get bulk busi­ness. It’s im­por­tant for hote­liers to be­come good busi­ness­men too. If the own­ers are happy and they re­ceive their ROI on time, we in turn will reap many ben­e­fits to the man­age­ment and staff as they can re­ceive good in­cre­ments, bonuses and pro­mo­tions.”

Many facets of sus­tain­abil­ity

In today’s con­text, sus­tain­abil­ity plays an im­por­tant role in all fields – be they hos­pi­tal­ity, hu­man re­sources, travel, tourism, tech­nol­ogy, trade and com­merce, etc. Ham­dani shares the rel­e­vance in terms of hos­pi­tal­ity. “The sus­tain­abil­ity ini­tia­tives at Ra­mada Aj­man were solely started as a rev­enue gen­er­at­ing process as we were look­ing out for a new plan. It even­tu­ally turned out to be suc­cess­ful and made us go an ex­tra mile and achieve cer­ti­fi­ca­tions for our ef­forts. As man­age­ment, we need to un­der­stand that hu­man sus­tain­abil­ity is very im­por­tant in the hos­pi­tal­ity trade. Be­fore the launch of our sus­tain­abil­ity pro­grammes, a few staff wanted to re­sign for var­i­ous rea­sons but we some­how man­aged to work out our rev­enues and pro­vide them bonuses and in­cre­ments; today, we have staff work­ing for longer pe­riod at our prop­er­ties. We be­lieve that the core value of busi­ness is to give ap­pre­ci­a­tion.

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