Is Dubai a ‘China-ready’ mar­ket?

Bol­stered by an at­ten­dance of 900 lo­cal dig­ni­taries, stake­hold­ers and Chi­nese part­ners, the two-day Dubai China Con­fer­ence by Dubai’s De­part­ment of Tourism and Com­merce Mar­ket­ing (Dubai Tourism) aimed to fur­ther re­in­force the emi­rate’s deep and con­tin­ued

TravTalk - Middle East - - FRONT PAGE - TT Bu­reau

The two-day Dubai China Con­fer­ence brought to­gether in­dus­try play­ers to share in­sights from the China mar­ket, while out­lin­ing Dubai Tourism’s on­go­ing col­lab­o­ra­tions to re­con­firm its con­tin­ued fo­cus on one of the most im­por­tant global source mar­kets. The close re­la­tion­ship be­tween China and Dubai is ev­i­dent in the will­ing­ness of the emi­rate to be­come fully ‘Chinaready’. Large-scale ini­tia­tives, in col­lab­o­ra­tion with strate­gic part­ners like Ali­pay and WeChat Pay are al­ready in place, en­sur­ing Dubai is pre­pared to in­crease vis­i­tors from China. The fo­rum is a clear in­di­ca­tion of China’s ris­ing promi­nence as one of Dubai’s fastest-grow­ing source mar­kets, af­ter clos­ing the first six months Dubai Tourism was joined by key part­ners in­clud­ing Fliggy, Huawei, Mafwengo, Ten­cent, Ctrip and Dian­ping. The con­fer­ence is ex­pected to pro­mote Dubai Tourism’s China mar­ket ef­forts while high­light­ing key op­por­tu­ni­ties to stake­hold­ers within the in­dus­try. Panel mem­bers tack­led 360 mar­ket­ing plans, dig­i­tal plat­form pres­ence and dig­i­tal con­tent en­hance­ments, air ca­pac­ity col­lab­o­ra­tion with key avi­a­tion part­ners and a Dubai Way China mod­ule for the in­dus­try. Ad­di­tion­ally, the con­fer­ence in­tro­duced key mar­ket stake­hold­ers in China, from the travel sec­tor and be­yond, apart from pre­sent­ing op­por­tu­ni­ties on how to work with part­ners to make Dubai more China-ready.

HE He­lal Saeed Al­marri Di­rec­tor Gen­eralDubai Tourism

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