ADNEC’s record of ex­cel­lence

In 2017, Abu Dhabi Na­tional Ex­hi­bi­tions Com­pany (ADNEC) hosted a to­tal of 442 re­gional and in­ter­na­tional events. Hu­maid Matar Al Dha­heri, Group CEO, ADNEC, shares how the com­pany takes pride in or­gan­is­ing events that cater to the de­vel­op­ment of key econom

TravTalk - Middle East - - EXHIBITIONS - TT Bu­reau

How do you man­age to at­tract key MiCE events to the cap­i­tal?

Abu Dhabi Na­tional Ex­hi­bi­tions Com­pany (ADNEC), as part of its mis­sion to po­si­tion Abu Dhabi as a thriv­ing tourism des­ti­na­tion of choice and a global hub for the MiCE in­dus­try, has en­tered into col­lab­o­ra­tion with the Abu Dhabi Con­ven­tion Bu­reau and the De­part­ment of Cul­ture and Tourism (DCT), to pro­mote the cap­i­tal as a pre­ferred des­ti­na­tion.

ADNEC re­cently joined the del­e­ga­tion from Abu Dhabi, headed by the Abu Dhabi Con­ven­tion Bu­reau, to IMEX Frank­furt, Europe’s big­gest trade ex­hi­bi­tion in the MiCE in­dus­try, with the aim of con­sol­i­dat­ing the com­pany’s global po­si­tion in this cru­cial sec­tor. We are also tar­get­ing in­ter­na­tional as­so­ci­a­tions in line with our ef­forts to be­come a pre­ferred des­ti­na­tion for im­por­tant in­ter­na­tional events and con­gresses on a global ro­ta­tion process.

Our flag­ship ex­hi­bi­tion, the In­ter­na­tional De­fence Ex­hi­bi­tion and Con­fer­ence (IDEX), is a prom­i­nent gath­er­ing of in­dus­try lead­ers and de­ci­sion mak­ers, show­cas­ing cut­ting-edge tech­nolo­gies and de­fence sys­tems

What are your strate­gies to pro­mote ADNEC?

ADNEC en­joys mem­ber­ships in the Global As­so­ci­a­tion of the Ex­hi­bi­tion In­dus­try (UFI), the In­ter­na­tional Congress and Con­ven­tion As­so­ci­a­tion (ICCA), the In­ter­na­tional As­so­ci­a­tion of Con­ven­tion Cen­tres (AIPC), as well as the As­so­ci­a­tion of Event Venues (AEV). This has not only en­hanced the im­age of ADNEC glob­ally but also widened the com­pany’s port­fo­lio of in­dus­try defin­ing in­ter­na­tional events, con­gresses and ex­hi­bi­tions.

ADNEC has also signed an MoU with the Emi­rates Med­i­cal As­so­ci­a­tion (EMA) and the Abu Dhabi Con­ven­tion Bu­reau, part of the DCT, in an ini­tia­tive that is set to po­si­tion Abu Dhabi as an in­ter­na­tional med­i­cal meet­ings hub. This move will in­crease the num­ber of in­ter­na­tional med­i­cal con­fer­ences hosted in Abu Dhabi and pro­vide unique ed­u­ca­tional op­por­tu­ni­ties for med­i­cal prac­ti­tion­ers through­out the re­gion. By host­ing a grow­ing num­ber of events in Abu Dhabi, ADNEC has man­aged to high­light the city’s unique ge­o­graph­i­cal po­si­tion­ing. The emi­rate’s record of ex­cel­lence across pa­ram­e­ters like safety and se­cu­rity, eco­nomic growth, tech­nol­ogy adop­tion as well as qual­ity of life, have all re­ceived sig­nif­i­cant global at­ten­tion and helped in­crease busi­ness tourism.

Ac­quir­ing key global venues like Ex­Cel Lon­don has helped bol­ster ADNEC’s rep­u­ta­tion in­ter­na­tion­ally. Cur­rently, the com­pany also owns the Abu Dhabi Na­tional Ex­hi­bi­tion Cen­tre, as well as the Al Ain Con­ven­tion Cen­tre.

What are some of ADNEC’s key MiCE events which at­tract vis­i­tors from across the world?

Our flag­ship ex­hi­bi­tion, the In­ter­na­tional De­fence Ex­hi­bi­tion and Con­fer­ence (IDEX), is a prom­i­nent gath­er­ing of in­dus­try lead­ers and de­ci­sion mak­ers, show­cas­ing cut­ting-edge tech­nolo­gies and de­fence sys­tems. The Naval De­fence Ex­hi­bi­tion (NAVDEX) also runs in con­junc­tion with IDEX ev­ery other year.

The 2017 edi­tion of IDEX and NAVDEX at­tracted more than 105,000 vis­i­tors and over 1,200 ex­hibitors, and se­cured deals worth AED19.17 bil­lion.

The com­pany hosted other lead­ing events, in­clud­ing the Abu Dhabi In­ter­na­tional Book Fair 2018, fea­tur­ing 1,350 ex­hibitors from 63 coun­tries across an ex­hi­bi­tion space span­ning of 35,000 square me­tres at the Abu Dhabi Na­tional Ex­hi­bi­tion Cen­tre. The Joint In­ter­na­tional Con­fer­ences on Med­i­cal Ed­u­ca­tion - the 18th Ot­tawa and the 5th ICME – wit­nessed over 1,000 med­i­cal ed­u­ca­tion ex­perts from 56 coun­tries con­vened for five days.

What are your plans for 2018 and what mar­kets are you look­ing to tap to pro­mote events?

ADNEC is fo­cus­ing on vi­tal eco­nomic sec­tors that fall in line with the 12 non-oil sec­tors iden­ti­fied in the Abu Dhabi Vi­sion 2030, such as ed­u­ca­tion, health, tech­nol­ogy, fi­nance and more. To cater to Abu Dhabi’s leisure ma­rine sec­tor, ADNEC is or­gan­is­ing the inau­gu­ral edi­tion of the Abu Dhabi In­ter­na­tional Boat Show (ADIBS) 2018 to be held from Oc­to­ber 17-20. The event is an­tic­i­pated to be the largest ever gath­er­ing of leisure ma­rine and lux­ury yacht­ing in Abu Dhabi.

Hu­maid Matar Al Dha­heri, Group CEO, ADNEC

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