GNTO un­veils culi­nary ad­ven­tures

Ger­man Na­tional Tourist Of­fice (GNTO) in Dubai, to­gether with its part­ners Emi­rates, Mu­nich Tourism and Steigen­berger Ho­tel Busi­ness Bay, sprin­kled a dash of flavour of Ger­man cui­sine in Dubai in a bid to in­spire guests to visit Ger­many.

TravTalk - Middle East - - NTO -

Wel­com­ing the in­vi­tees at Steigen­berger Brothaus Bak­ery – Bistro in Dubai, Sigrid de Mazieres, Direc­tor—Mar­ket­ing and Sales, Gulf Coun­tries, Ger­man Na­tional Tourist Of­fice, stressed on the im­por­tance of the GCC as be­ing the third-largest non-Euro­pean feeder mar­ket for Ger­many. She re­it­er­ated that from 2009, the GCC trav­eller num­ber has been in­creas­ing year-on-year (YOY) that wit­nessed 4.5 per cent in­crease in 2017, and nearly 4.4 per cent this year up to June from the re­gion. Some of the most-vis­ited ar­eas by GCC are Bavaria, Ber­lin, Mu­nich, South West and NRW with 66 per cent overnight stays. The amount of spend­ing per per­son per trip is 5000 eu­ros, which is con­sid­er­ably higher than any other in­ter­na­tional tourist. The theme to at­tract in­ter­na­tional tourists this year is about the culi­nary jour­ney. This is par­tic­u­larly in­ter­est­ing for vis­i­tors from the re­gion as food and shop­ping are two main ar­eas they fo­cus on while trav­el­ling to Ger­many. Mazieres added, “Ha­lal food, prayer rooms, fam­ily-ori­ented spa­ces such as zoos, parks, etc, cou­pled with great shop­ping des­ti­na­tions make Ger­many an ideal des­ti­na­tion for the UAE vis­i­tors. With over 200 Miche­lin star restau­rants, 800 nat­u­ral min­eral springs and many other at­trac­tions, the coun­try has be­come one of the most-vis­ited des­ti­na­tions for GCC trav­ellers.

Shaz Peshi­mam, Se­nior Man­ager—Dubai and North­ern Emi­rates, Emi­rates, stated that the new visa free fa­cil­ity to all the UAE na­tion­als has made a great im­pact for their flights as ear­lier it was sea­sonal with UAE na­tion­als se­lect­ing only as a sum­mer get­away. How­ever, they now take a quick break even dur­ing a long week­end. Emi­rates has been serv­ing Ger­many for the past 31 years and tourists fly to four main ar­eas — Frankfurt, Düs­sel­dorf, Mu­nich and Ham­burg with 70 weekly flights. Three of the four des­ti­na­tions — Frankfurt, Düs­sel­dorf and Mu­nich op­er­ate with the new A380 air­craft and he added that by Oc­to­ber, Ham­burg will also en­joy the same op­er­a­tion. “We hope that this event is an eye-open­ing ex­pe­ri­ence to the won­der­ful culi­nary ad­ven­tures on of­fer not only in Ger­many but also dur­ing the jour­ney on Emi­rates.”

Udo Jo­hann Le­ick, Re­gional Ca­ter­ing Man­ager, Emi­rates, stated, “In keep­ing with the culi­nary jour­ney, Emi­rates has a new menu on­board for trav­ellers from the GCC to ex­pe­ri­ence the ‘food tourism’ ini­tia­tive launched by GNTO to en­sure the ex­pe­ri­ence is both on­board and on ground at the des­ti­na­tion.”

Robert Leckel, Mar­ket­ing and Me­dia Re­la­tions—Rus­sia, Mid­dle East and Eastern Europe, Mu­nich Tourist Board em­pha­sised on the role of Mu­nich tourism in the jour­ney as it has nearly 12 Miche­lin star restau­rants with spe­cial ha­lal food for Ara­bic vis­i­tors. Three most im­por­tant places vis­ited by GCC trav­ellers to en­joy a culi­nary jour­ney are the Olympic Tower, BMW World and Werksvi­etel. He then rec­om­mended that a five­day jour­ney to Mu­nich will be a good pe­riod to en­gage in var­i­ous ac­tiv­i­ties in the city. South­ern Ger­many and par­tic­u­larly Mu­nich have tra­di­tion­ally been the hotspot for most GCC trav­ellers. To gain in­sight into Bavaria’s spe­cial food tra­di­tions, par­tic­i­pants in the event were in­vited to take part in dec­o­rat­ing gin­ger­bread hearts and learn to pre­pare the Bavar­ian cheese del­i­cacy, obatzda as well as pret­zels.

Ac­cord­ing to a re­cent sur­vey con­ducted by GNTO, 7 per cent of for­eign hol­i­day­mak­ers choose to visit Ger­many be­cause of the wide va­ri­ety and high qual­ity of din­ing, food and bev­er­ages on of­fer. In fact, vis­it­ing restau­rants and cafés were listed as the sec­ond most­pop­u­lar hol­i­day ac­tiv­ity af­ter sight­see­ing. The lat­est in­bound tourism fig­ures from the Gulf re­gion re­flect that Ger­many is in­creas­ingly be­com­ing a pop­u­lar hol­i­day des­ti­na­tion for Gulf na­tion­als. From Jan­uary to June 2018, overnight stays from the re­gion in­creased by 4.4 per cent com­pared to the same pe­riod in 2017.

Ac­cord­ing to a re­cent sur­vey con­ducted by Ger­man Na­tional Tourist Of­fice (GNTO), 7 per cent of for­eign hol­i­day­mak­ers choose to visit Ger­many be­cause of the wide va­ri­ety and high qual­ity of din­ing, food and bev­er­ages on of­fer. In fact, vis­it­ing restau­rants and cafés were listed as the sec­ond most-pop­u­lar hol­i­day ac­tiv­ity af­ter sight­see­ing

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