Herald­ing the Spring Sum­mer Sea­son

VM&RD - - WINDOW DISPLAY -

Life­style de­part­ment store an­nounced the launch of their Spring Sum­mer Col­lec­tion with three dif­fer­ent win­dow dis­plays each rep­re­sent­ing dif­fer­ent fash­ion oc­ca­sions- sum­mer ca­su­als, sum­mer in­for­mal and for­mals.

LLifestyle De­part­ment store an­nounced the launch of their Spring Sum­mer Col­lec­tion with three dif­fer­ent win­dow dis­plays, each rep­re­sent­ing dif­fer­ent fash­ion oc­ca­sion­sSum­mer Ca­su­als, Sum­mer In­for­mal and For­mals. Life­style De­part­ment Store, pop­u­lar for its up­dated global fash­ion of­fer­ings for the whole fam­ily, launches its Spring Sum­mer Col­lec­tions in three dis­tinct win­dow themes: ‘Beach’ ca­su­als theme, ‘Floral’ in­for­mal theme and the ‘Clas­sic’ for­mals theme. “The themes we have cho­sen for this sea­son have been based on global trends. Th­ese are con­sid­ered to be one of the big­gest in­flu­ences this sum­mer,” says De­vara­jan Iyer, VP Mar­ket­ing, Life­style In­ter­na­tional (P) Ltd. He adds, “Our of­fer­ing was the fo­cus of the dis­play. We wanted to fea­ture the en­tire range of our of­fer­ing in­clud­ing ap­parel, ac­ces­sories, footwear etc. And hence we’ve de­signed each of the win­dow con­cepts in a way that it show­cases the Spring Sum­mer Col­lec­tion at its best.”

The Beach theme in­ter­preted in a fo­cal point in the ca­su­als de­part­ment

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