A Maverick at Heart
At a time when his peers looked at careers in Information Technology, Balaji Natarajan decided to embrace retail environments and successfully continues to do so 20 years later. As Head – Visual Merchandising, Store Design and Branding at Tanishq, Balaji passionately talks about his early days as a Visual Merchandiser, his significant achievements, his biggest challenges, and the responsibility that the Visual Merchandising community in India has to undertake to reach newer heights in the future.
like Aria and Diva have been making a huge mark on the customers’ mind. This has crucially helped the brand acquire new customers and till today VM has been significantly contributing to Tanishq’s brand positioning. Moreover, during his earlier days at Tanishq, Balaji, drew his inspiration from Jacob Kurien – the former C.O.O at Tanishq. He shares, “Jacob Kurien taught the team to look at things differently, and constantly pushed to go beyond the ordinary. Owing to this, the quest to move beyond the mundane has grown exponentially with the people at Tanishq;” a habit that has drawn roots in Balaji as well. Taking on each day with a passion for his field, Balaji shares his views on Visual