Grotto to Glam­our

VM&RD - - INDIAN DESIGN -

The re­cently launched Manav Gang­wani bou­tique per­son­i­fies what the cou­ture la­bel stands for - glam­our, drama and op­u­lence, of­fer­ing a brand ex­pe­ri­ence through its ex­quis­ite store de­sign and pre­sen­ta­tion. Lo­tus De­sign Ser­vices con­cep­tu­al­ized and brought to life the very un­usual store de­sign at its new store at the Lux­ury Mall Em­po­rio in Delhi. Read on to un­fold the dra­matic con­cept in the store.

Manav Gang­wani is a cou­ture de­signer of in­ter­na­tional re­pute known for dress­ing up royalty and celebri­ties across the world. His de­signs have a fan­tas­tic record of be­ing sold out in ev­ery ramp show he puts up. His cre­ations have an in­ter­na­tional sil­hou­ette but are In­dian in soul ren­dered through his un­apolo­getic love for drama in fash­ion.

The new Manav Gang­wani flag­ship store was launched at the DLF Em­po­rio mall, New Delhi where Manav un­veiled his lat­est col­lec­tion. The store de­sign theme for his bou­tique is a dra­matic mix of con­tem­po­rary and clas­sic forms in­spired by cave like grot­tos. “An in­ti­mate cave like space,” as de­scribed by Pankhuri Goel, Se­nior Pro­ject De­signer at Lo­tus De­sign Ser­vices, the agency com­mis­sioned to con­cep­tu­al­ize the new con­cept. The brief given by Manav Gang­wani was sim­ple in ar­tic­u­la­tion but with a loaded ob­jec­tive: “a bou­tique that

Block let­ters add a so­phis­ti­cated ‘mono­gramed’ brand­ing to the store­front in the win­dows

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