Grotto to Glamour
The recently launched Manav Gangwani boutique personifies what the couture label stands for - glamour, drama and opulence, offering a brand experience through its exquisite store design and presentation. Lotus Design Services conceptualized and brought to life the very unusual store design at its new store at the Luxury Mall Emporio in Delhi. Read on to unfold the dramatic concept in the store.
Manav Gangwani is a couture designer of international repute known for dressing up royalty and celebrities across the world. His designs have a fantastic record of being sold out in every ramp show he puts up. His creations have an international silhouette but are Indian in soul rendered through his unapologetic love for drama in fashion.
The new Manav Gangwani flagship store was launched at the DLF Emporio mall, New Delhi where Manav unveiled his latest collection. The store design theme for his boutique is a dramatic mix of contemporary and classic forms inspired by cave like grottos. “An intimate cave like space,” as described by Pankhuri Goel, Senior Project Designer at Lotus Design Services, the agency commissioned to conceptualize the new concept. The brief given by Manav Gangwani was simple in articulation but with a loaded objective: “a boutique that
Block letters add a sophisticated ‘monogramed’ branding to the storefront in the windows