Taking a dip in Collection Aqua!
Bombay High launched its Spring Summer in a unique aquarium theme that drew attention and dramatized the collection in its store windows by literally converting the window spaces into aquariums! The concept was the idea of Surreal Brand Solutions who interpreted the concept for different store sizes and locations in the store environment.
The flagship store brand to Cottstown Pvt. Ltd., Bombay High is a specialty apparel destination that offers young fashion for men and women with its exquisite line of Classic Formals and Smart Casuals. This spring summer the store dressed its windows in a dramatic theme, a large than life aquarium, to highlight and promote its ‘Collection Aqua’ range. The flagship metro stores in Mumbai and Delhi have a unique rear projection technique which projects a complete underwater marine ecosystem scene to add remarkable realism to the setting. The concept was ideated by Bombay High’s long standing brand presentation consultant, Surreal Brand Solutions Pvt. Ltd., who extended the visual experience in the store from the window to in-store focal points. The setting was comprised of life size props like the underwater flora and fauna on the foreground and live rear video projection of a dynamic aquatic backdrop. Materials used to create the realistic props were fiber glass, wood, liquid foam and acrylic. The lighting concept added accents and washes to add depth and drama to the setting. The theme was extended inside the store with specially made ‘aquatic life’ theme fixtures. Bombay High carried this theme across 17