Every day is Friday!
To showcase its new collection that promoted the brand’s signature Friday dressing concept, Allen Solly designed a clever dynamic window concept that could be changed every day by simply rearranging the graphics. This concept emphasized the brand’s commitment to its positioning of ‘Every day is Friday’.
Starting this summer in April, Allen Solly windows have changed to feature a fresh new innovative way of making a window change every day! Explains Anuraag S., Head - Visual Merchandising, Allen Solly, “People are bored of the regular, and would like to be equipped to add expression to the everyday formal workplace atmosphere. Keeping this in mind, we wanted to create a dynamic window concept, one that the sales staff could play around with everyday and create a new-look in the windows.” The key elements that make the daily change possible are graphics applied onto reconfigurable elements like a cube. By merely reconfiguring four cubes the graphic message of the window can be changed and in combination with the change in the fashion featured on the mannequin the window