Ev­ery day is Fri­day!

VM&RD - - WINDOW DISPLAY -

To show­case its new col­lec­tion that pro­moted the brand’s sig­na­ture Fri­day dress­ing con­cept, Allen Solly de­signed a clever dy­namic win­dow con­cept that could be changed ev­ery day by sim­ply rear­rang­ing the graph­ics. This con­cept em­pha­sized the brand’s com­mit­ment to its po­si­tion­ing of ‘Ev­ery day is Fri­day’.

Start­ing this sum­mer in April, Allen Solly win­dows have changed to fea­ture a fresh new in­no­va­tive way of mak­ing a win­dow change ev­ery day! Ex­plains Anu­raag S., Head - Vis­ual Mer­chan­dis­ing, Allen Solly, “Peo­ple are bored of the reg­u­lar, and would like to be equipped to add ex­pres­sion to the ev­ery­day for­mal work­place at­mos­phere. Keep­ing this in mind, we wanted to create a dy­namic win­dow con­cept, one that the sales staff could play around with ev­ery­day and create a new-look in the win­dows.” The key el­e­ments that make the daily change pos­si­ble are graph­ics ap­plied onto re­con­fig­urable el­e­ments like a cube. By merely re­con­fig­ur­ing four cubes the graphic mes­sage of the win­dow can be changed and in com­bi­na­tion with the change in the fash­ion fea­tured on the man­nequin the win­dow

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