Linen leisure

VM&RD - - WINDOW DISPLAY - Smitha Sa­muel

Planet Fash­ion win­dows fea­ture the Sum­mer Linen col­lec­tion of all their brands in one the­matic story that por­tray ca­sual leisure fash­ion in a ‘Nau­ti­cal set­ting’.

Planet Fash­ion, a multi branded fash­ion for­mat of Madura Gar­ments, of­fers a port­fo­lio of fash­ion wear for men for dif­fer­ent moods and oc­ca­sions with its brands like Allen Solly, Louis Phillipe, Van­heusen and Peter Eng­land. Planet Fash­ion re­cently launched its sum­mer col­lec­tion in a the­matic win­dow that brought to­gether all its brands into one story that por­trayed ca­sual leisure fash­ion. “With a view to create a leisurely look in the win­dows, so also high­light­ing the col­lec­tion for the sea­son - linen, we came up with a theme that could ac­com­mo­date col­lec­tions from all the Madura brands, to show­case in the show win­dow. We ze­roed down on a nau­ti­cal theme which is a generic theme for ca­sual wear, and can eas­ily in­cor­po­rate linen,” shares Tarkesh­war Singh, Asst. Man­ager - VM Creative team, Planet Fash­ion at Madura Gar­ments. Styl­ized man­nequins fea­tured co­or­di­nated and lay­ered mer­chan­dise com­ple­mented with props made of var­i­ous ma­te­ri­als to add drama to the the­matic set­ting. “Wooden logs, a wooden plank back­drop, oars, ropes, sand, photo frames and an­chor were the props that were mainly used,” says Tarkesh­war. He adds, “Most of the props were used in their nat­u­ral form, ex­cept the an­chors, which were made of ther­mo­col, cov­ered with thin ply­wood and painted white, as they had to be hung from the false ceil­ing.” The theme has been ex­tended through­out the store fo­cal points to draw at­ten­tion to the sum­mer col­lec­tion sold in the store for the sea­son. This theme is planned to be fea­tured in the store till June 2012

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