Planet Fashion windows feature the Summer Linen collection of all their brands in one thematic story that portray casual leisure fashion in a ‘Nautical setting’.
Planet Fashion, a multi branded fashion format of Madura Garments, offers a portfolio of fashion wear for men for different moods and occasions with its brands like Allen Solly, Louis Phillipe, Vanheusen and Peter England. Planet Fashion recently launched its summer collection in a thematic window that brought together all its brands into one story that portrayed casual leisure fashion. “With a view to create a leisurely look in the windows, so also highlighting the collection for the season - linen, we came up with a theme that could accommodate collections from all the Madura brands, to showcase in the show window. We zeroed down on a nautical theme which is a generic theme for casual wear, and can easily incorporate linen,” shares Tarkeshwar Singh, Asst. Manager - VM Creative team, Planet Fashion at Madura Garments. Stylized mannequins featured coordinated and layered merchandise complemented with props made of various materials to add drama to the thematic setting. “Wooden logs, a wooden plank backdrop, oars, ropes, sand, photo frames and anchor were the props that were mainly used,” says Tarkeshwar. He adds, “Most of the props were used in their natural form, except the anchors, which were made of thermocol, covered with thin plywood and painted white, as they had to be hung from the false ceiling.” The theme has been extended throughout the store focal points to draw attention to the summer collection sold in the store for the season. This theme is planned to be featured in the store till June 2012