Venturing into V-design
After a good grounding in Architectural Design and taking on retail design opportunities, Aftab Bandhukwala, committed his focus and passion to retail design and build. Aftab chats up with VM&RD to take us through his experiences in the Indian Retail Industry.
teamed up with partners to offer clients the full line of design services. “As designers, our philosophy has always been to taking a different and more educated approach to all the retail design projects we handle. Retail Design requires a more scientific understanding since the goal is beyond aesthetics, it is more to do with how design can aid the point of purchase and the closure of sale. The design has to collaborate with the retailing ideology and vision of the brand. Each retailer has his own unique product and specific customers he targets. The design has to therefore work for both, the product as well as its audience,” says Aftab. Aftab does believe in attention to detail which is the DNA