Ven­tur­ing into V-de­sign

VM&RD - - BEHIND THE SCENE -

Af­ter a good ground­ing in Ar­chi­tec­tural De­sign and tak­ing on re­tail de­sign op­por­tu­ni­ties, Aftab Band­huk­wala, com­mit­ted his fo­cus and pas­sion to re­tail de­sign and build. Aftab chats up with VM&RD to take us through his ex­pe­ri­ences in the In­dian Re­tail In­dus­try.

teamed up with part­ners to of­fer clients the full line of de­sign ser­vices. “As de­sign­ers, our phi­los­o­phy has al­ways been to tak­ing a dif­fer­ent and more ed­u­cated ap­proach to all the re­tail de­sign projects we han­dle. Re­tail De­sign re­quires a more sci­en­tific un­der­stand­ing since the goal is be­yond aes­thet­ics, it is more to do with how de­sign can aid the point of pur­chase and the clo­sure of sale. The de­sign has to col­lab­o­rate with the re­tail­ing ide­ol­ogy and vi­sion of the brand. Each re­tailer has his own unique prod­uct and spe­cific cus­tomers he tar­gets. The de­sign has to there­fore work for both, the prod­uct as well as its au­di­ence,” says Aftab. Aftab does be­lieve in at­ten­tion to de­tail which is the DNA

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