The Boutique Collection
Premium designer boutique Sasya recently launched in Kolkata a destination of designer collections for different occasions. Conceptualized by Illume Design, the store makes a bold statement of luxury right from its façade to its distinctly differentiated boutique settings across different levels of the store.
Brainchild of Ranjit and Mayank Agarwal, Sasya is a luxury destination, housing an exquisite portfolio of designer labels like Shantanu Nikhil, Tarun Tahilani, Krishna Mehta, Rahul Khanna and many others. Parented by Alipur Condominiums and Investments Pvt. Ltd., the store design is a collection of different boutiques across different floors, each offering a distinctly different offering and experience. “Our prime objective of launching Sasya’s first flagship store was to make available a multi-designer destination,” shares Ranchit Agarwal, CoDirector, Sasya. The grand façade magnificently fronts 1,800sft of luxurious retail space equally spread across five floors offering occasion wear solutions for men and women from dressy casuals to formal wedding wear strategically segmented to address customer needs and shopping convenience. “Our intension was to make available a five star experience. That’s why we went with a classy look for our 60x50ft façade,” comments Mayank Agarwal, CoDirector, Sasya.
The architectural treatment to the building façade clad with high end material helps draw special attention to the building and present the store as a destination for luxury. Explains V. Chadha, Architect at Design Cell, “The angular points of the building have been specially taken care of, so as to create a dramatic ambience. Jafri work in steel and silver has been included, showcasing a vibrant look, along with providing a shadowy effect which shows with the changing time of the day. Even chandeliers have been used to add on to the grandiosity. All in all, we have designed the building in a manner such that in the day time it gives a different look and at night it transforms into another entity.” The store design was conceptualized by Illume Design and environment graphics and motifs rendered by Design Cell. Each floor is designed in a different concept to deliver a differentiated experience to complement the offerings on that floor. “Every level feels like a new store,” enthuses Mayank. Adds V. Chadha, “We have extensively used motifs on different surfaces in the interiors - on walls, fixtures, and other elements.” Mayank continues, “The layout of the store has been created keeping in mind the range of fabric presented in each