The Bou­tique Col­lec­tion

VM&RD - - INDIAN DESIGN -

Pre­mium de­signer bou­tique Sasya re­cently launched in Kolkata a des­ti­na­tion of de­signer col­lec­tions for dif­fer­ent oc­ca­sions. Con­cep­tu­al­ized by Il­lume De­sign, the store makes a bold state­ment of lux­ury right from its façade to its dis­tinctly dif­fer­en­ti­ated bou­tique set­tings across dif­fer­ent lev­els of the store.

Brain­child of Ran­jit and Mayank Agar­wal, Sasya is a lux­ury des­ti­na­tion, hous­ing an ex­quis­ite port­fo­lio of de­signer la­bels like Shan­tanu Nikhil, Tarun Tahi­lani, Kr­ishna Me­hta, Rahul Khanna and many oth­ers. Par­ented by Alipur Con­do­mini­ums and In­vest­ments Pvt. Ltd., the store de­sign is a col­lec­tion of dif­fer­ent bou­tiques across dif­fer­ent floors, each of­fer­ing a dis­tinctly dif­fer­ent of­fer­ing and ex­pe­ri­ence. “Our prime ob­jec­tive of launch­ing Sasya’s first flag­ship store was to make avail­able a multi-de­signer des­ti­na­tion,” shares Ran­chit Agar­wal, CoDi­rec­tor, Sasya. The grand façade mag­nif­i­cently fronts 1,800sft of lux­u­ri­ous re­tail space equally spread across five floors of­fer­ing oc­ca­sion wear so­lu­tions for men and women from dressy ca­su­als to for­mal wed­ding wear strate­gi­cally seg­mented to ad­dress cus­tomer needs and shop­ping con­ve­nience. “Our in­ten­sion was to make avail­able a five star ex­pe­ri­ence. That’s why we went with a classy look for our 60x50ft façade,” com­ments Mayank Agar­wal, CoDi­rec­tor, Sasya.

The ar­chi­tec­tural treat­ment to the build­ing façade clad with high end ma­te­rial helps draw spe­cial at­ten­tion to the build­ing and present the store as a des­ti­na­tion for lux­ury. Ex­plains V. Chadha, Ar­chi­tect at De­sign Cell, “The an­gu­lar points of the build­ing have been spe­cially taken care of, so as to create a dra­matic am­bi­ence. Jafri work in steel and sil­ver has been in­cluded, show­cas­ing a vi­brant look, along with pro­vid­ing a shad­owy ef­fect which shows with the chang­ing time of the day. Even chan­de­liers have been used to add on to the grandios­ity. All in all, we have de­signed the build­ing in a man­ner such that in the day time it gives a dif­fer­ent look and at night it trans­forms into an­other en­tity.” The store de­sign was con­cep­tu­al­ized by Il­lume De­sign and en­vi­ron­ment graph­ics and mo­tifs ren­dered by De­sign Cell. Each floor is de­signed in a dif­fer­ent con­cept to de­liver a dif­fer­en­ti­ated ex­pe­ri­ence to com­ple­ment the of­fer­ings on that floor. “Ev­ery level feels like a new store,” en­thuses Mayank. Adds V. Chadha, “We have ex­ten­sively used mo­tifs on dif­fer­ent sur­faces in the in­te­ri­ors - on walls, fix­tures, and other el­e­ments.” Mayank con­tin­ues, “The lay­out of the store has been cre­ated keep­ing in mind the range of fab­ric pre­sented in each

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