A contemporary look sprinkled with a dash of Indian designs makes the newly opened Arttdinox store in New Delhi an interesting space that complements the brand’s identity and the merchandise it houses. Designed by DFC, the warm hues coupled with home-like ambience sets the brand apart from the stiff environments of other stores in the genre.
Arttdinox, a brand by Jindal Steels and Lifestyle, recently launched its first flagship store at the Defence Colony in New Delhi to offer Indian houses a contemporary design range of dinnerware and kitchens. “Jindal Stainless Limited provides best quality steel, so the objective of changing the business model from that of a direct retailer model into a store is to bring the excellent designs and forms in stainless steel tableware and home décor products to India. Each product depicts a relationship between the conventional Indian roots and modern living,” says Deepika Jindal, Managing Director, Jindal Steels and Lifestyle. Designed by DFC, FRDC, Bangalore, the store is a first of its kind in India to offer a comprehensive range of kitchens and kitchenware under one roof. Complementing the brand’s merchandise, the store has an international contemporary and minimalistic look with a distinct touch of Indianism.
An attention grabbing glass exterior outlined with the brand color, fuchsia, hence creating a visual signature for the brand