Lifes­teel !

VM&RD - - INDIAN DESIGN -

A con­tem­po­rary look sprin­kled with a dash of In­dian de­signs makes the newly opened Arttdi­nox store in New Delhi an in­ter­est­ing space that com­ple­ments the brand’s iden­tity and the mer­chan­dise it houses. De­signed by DFC, the warm hues cou­pled with home-like am­bi­ence sets the brand apart from the stiff en­vi­ron­ments of other stores in the genre.

Arttdi­nox, a brand by Jin­dal Steels and Life­style, re­cently launched its first flag­ship store at the De­fence Colony in New Delhi to of­fer In­dian houses a con­tem­po­rary de­sign range of din­ner­ware and kitchens. “Jin­dal Stain­less Lim­ited pro­vides best qual­ity steel, so the ob­jec­tive of chang­ing the busi­ness model from that of a direct re­tailer model into a store is to bring the ex­cel­lent de­signs and forms in stain­less steel table­ware and home dé­cor prod­ucts to In­dia. Each prod­uct de­picts a re­la­tion­ship be­tween the con­ven­tional In­dian roots and mod­ern liv­ing,” says Deepika Jin­dal, Manag­ing Direc­tor, Jin­dal Steels and Life­style. De­signed by DFC, FRDC, Ban­ga­lore, the store is a first of its kind in In­dia to of­fer a com­pre­hen­sive range of kitchens and kitchen­ware un­der one roof. Com­ple­ment­ing the brand’s mer­chan­dise, the store has an in­ter­na­tional con­tem­po­rary and min­i­mal­is­tic look with a dis­tinct touch of In­di­an­ism.

An at­ten­tion grab­bing glass ex­te­rior out­lined with the brand color, fuch­sia, hence cre­at­ing a vis­ual sig­na­ture for the brand

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