Bed of Luxury
Swedish luxury beds brand Hästens opens its flagship store in Delhi at the premium South Court Mall in Saket. The store offers its unique product proposition in a luxury home environment that offers premium personalized sleep solutions for discerning customers.
Based out of Sweden and with a footprint across 35 countries, Hästens is a privately owned family company which was founded back in 1852. After a start with making saddles and carriage furniture, it later diversified into beds as its main business though it retained its heritage with its brand’s logo – a horse. For more than 150 years Hästens has been known for its handcrafted luxury beds which use nothing but natural filling materials. It’s with the same precision and care that bedding merchandise has been provided at Hästens newly launched store in Saket. Utmost care has been taken to provide an environment where customers can make informed buying decisions. Hästens recently opened its flagship store at DLF SOUTH Court Mall, Saket, Delhi with its offerings of luxury beds in a luxury home store concept spread over 250sqm. “Our main intention was to give customers a personalized experience. In other words, through a luxurious environment as Hästens, our objective is to create an experience zone, not just a showroom with merchandise on display,” shares Sanjay Verma, Regional Manager (Africa, India and the Middle East), Hästens Sängar AB of Sweden. Hanna Tellskog, Store Designer, Hästens Sängar AB of Sweden adds, “We narrowed down on a home-like ambience for the store.” Addressing the needs of a mature, premium and discerning segment, the brand offers high end solutions for beds which are handmade, 100 per cent eco-friendly and designed keeping in mind one’s physical needs for a good sleep. They offer three collections including frame beds, continental beds and adjustable beds made with horse hair. The store front design has open-backwindows that offer a clear view into the store giving an enticing gist of what it has to offer. “We’ve followed Hästens standard, a uniform store front to create brand consistency. The graphics in the window display changes four times a year to reflect the four cornerstones of the brand,” says Hanna. The window display communicates the ‘sleep solution’ positioning of the brand with a great coordinated display of furniture and sleep wardrobe apparel.
The store front design has open-back-windows that offer a clear view into the store giving an enticing gist of what it has to offer