Giving into Gant
is synonymous with luxury sports wear clothing for men and women that combine an American tradition of casual with the quality and sophistication of European refinement. The brand opened its first Flagship store at Phoenix Market City, Bangalore and measures 200sqm. The store is designed and executed on the lines of the global Gant identity.
Gant is a Swedish clothing brand of American heritage which originated in New Haven in 1949. The brand has since then, with the influence of European styles, grown into an established global fashion brand. At one point back in the 60’s, Gant was the second largest shirt maker in the world. Today Gant's products are available in multi-branded and its exclusive brand outlets throughout the world offering clothing for men, women, kids and babies for categories like Fashion Apparel, Footwear, innerwear, Fragrance, Time wear, Eyewear and Home. The recent Gant store at Phoenix Market City, Bangalore, is a physical rendition of the brand’s lifestyle image through its new concept store design which is a combination of vintage and contemporary style. It offers casual traditional elegance set in a homely atmosphere conceptualized with the use of quality materials that are elegant, soothing, calm and genuine. The use of contrasting shades of brown and off-white add warmth and comfort to the store environment. The store furniture and fixtures concept is a blend of vintage and contemporary style. The home setting is created with effective use of visual merchandising props like large trunks, sofa sets, wardrobes, flower vases and picture frames on the wall. The store main door has been set in to enhance the store front and also improve the visibility of the store and create a grander main entrance into it. The store front has two closed back windows and a back-lit lifestyle super graphic. Style mannequins and props present a coordinated fashion wardrobe of the brand. The brand logo is made of router cut metal letters edge-lit with LED lights used for edge lighting effect. The store interior concept is designed in a home concept palette of parquet wooden flooring, wooden slatted feature walls, wooden rafter ceiling, and inset merchandising wardrobes, wooden furniture and floor covering rugs. A backlit artificial skylight above the cash counter gives visual relief and highlights the cash counter presentation. Decorative Pendent lights add to the home décor and add accent to focal points and seating lounges inside the store.
The store main door has been set in to enhance the store front and also improve the visibility of the store and create a grander main entrance into it. The brand logo is made of router cut metal letters edge-lit with LED lights used for edge lighting effect