Created by LIGANOVA, “The HUGO BOSS Love Story”, the latest windows and in-store campaign featured by the brand is a romantic love story played by the two French characters ‘Juliette’ and ‘Louis’ who meet and fall in love.
In the city of love and fashion, Hugo Boss’ has revealed their latest visual merchandising campaign “The HUGO BOSS Love Story”, where illustrations and simple cartoon drawings capture the encounter of two people in love on their first encounter together in Paris.
Running from January to July this year at the brand’s flagship store at the Champs-Elysées, LIGANOVA has developed this integrated marketing and communications concept. The campaign will be staged throughout the store in four phases via window displays, instore installations, online activities and POS events.
The cartoon concept is a vision of French i l l ustrator Angéline Mélin, where “The HUGO BOSS Love Story’ is played by the two French characters “Juliette” and “Louis”. Commencing with the introduction of the two characters, the story unfolds to depict their first encounter and first rendezvous through to their joint discovery of the city of Paris. The window displays are arranged as a sequence as the story unfolds.
In addition to this, a range of other activities await customers, for example a postcard counter with illustrated themed postcards for sending to loved ones back home and also a full on pop-up-installation depicting a Parisian park bench scene adding to the fairy-tale love story.
LIGANOVA has taken the responsibility for the concept and production of the integrated campaign on behalf of its client HUGO BOSS
“The HUGO BOSS Love Story”, where illustrations and simple cartoon drawings capture the encounter of two people in love on their first encounter together in Paris.