Green mea­sures may be a dom­i­nant prac­tice in this day and age, but the credit of this must go to the first few com­pa­nies, in each sec­tor, that risked their in­vest­ments in R&D for the sake of a greener to­mor­row, a sus­tain­able fu­ture.

The ori­gin of Eco-con­scious­ness in Paint In­dus­try

The air of sus­tain­abil­ity dawned upon the Paint In­dus­try only when Kan­sai Nero­lac took an ini­tia­tive to elim­i­nate lead chem­i­cals from its decorative paints. Thereon es­tab­lished as the force of in­no­va­tion in the in­dus­try, Nero­lac went on to turn its prod­ucts from low to zero VOC (Volatile Or­ganic Com­pounds). This was hailed as a sig­nif­i­cant move in pre­serv­ing in­door air qual­ity and sav­ing con­sumers from the pun­gent odor that paint ap­pli­ca­tion gives out. By re­duc­ing health risks such as headaches, nau­sea, res­pi­ra­tory dis­or­ders, burn­ing sen­sa­tion in the eyes, nose and throat etc. Nero­lac sig­nif­i­cantly con­trib­uted to a healthy in­door air qual­ity.

Driv­ing sus­tain­abil­ity in the dig­i­tal space

Iden­ti­fy­ing the im­por­tance of sus­tain­able ar­chi­tec­ture, Nero­lac ini­ti­ated Earth Mat­ters - a fo­rum for ar­chi­tects and in­te­rior de­sign­ers en­gag­ing in green prac­tices of de­sign. A thought pro­vok­ing ini­tia­tive for rais­ing aware­ness on is­sues about the en­vi­ron­ment and its impact on ar­chi­tec­tural de­sign, this fo­rum soon shifted to the so­cial space in or­der to re­duce car­bon foot­prints caused by phys­i­cal events and fo­rums.

Nero­lac’s co­er­cive ef­fort

Al­ways a thought leader in its stream, Nero­lac has not only ini­ti­ated the green move­ment to pro­tect its con­sumers from health ad­ver­si­ties, but even driven the move­ment and set an ex­am­ple for its com­pe­ti­tion to fol­low

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