Green measures may be a dominant practice in this day and age, but the credit of this must go to the first few companies, in each sector, that risked their investments in R&D for the sake of a greener tomorrow, a sustainable future.
The origin of Eco-consciousness in Paint Industry
The air of sustainability dawned upon the Paint Industry only when Kansai Nerolac took an initiative to eliminate lead chemicals from its decorative paints. Thereon established as the force of innovation in the industry, Nerolac went on to turn its products from low to zero VOC (Volatile Organic Compounds). This was hailed as a significant move in preserving indoor air quality and saving consumers from the pungent odor that paint application gives out. By reducing health risks such as headaches, nausea, respiratory disorders, burning sensation in the eyes, nose and throat etc. Nerolac significantly contributed to a healthy indoor air quality.
Driving sustainability in the digital space
Identifying the importance of sustainable architecture, Nerolac initiated Earth Matters - a forum for architects and interior designers engaging in green practices of design. A thought provoking initiative for raising awareness on issues about the environment and its impact on architectural design, this forum soon shifted to the social space in order to reduce carbon footprints caused by physical events and forums.
Nerolac’s coercive effort
Always a thought leader in its stream, Nerolac has not only initiated the green movement to protect its consumers from health adversities, but even driven the movement and set an example for its competition to follow