Mini Mu­nich kids

VM&RD - - CONTENTS - Chanda Ku­mar

Chil­dren's bou­tique shoe store 'mini Mu­nich' in la Roca vil­lage was given a unique new iden­tity by Dear De­sign, a Span­ish ar­chi­tec­ture and de­sign stu­dio. The con­cept cap­tures the imag­i­na­tive abil­ity chil­dren through in­no­va­tive in­ter­pre­ta­tions of space­ships and sub­marines.

Mu­nich, Barcelona’s brand for fash­ion footwear and sports, re­cently re­opened its chil­dren bou­tique MINI MU­NICH in La Roca Vil­lage, Barcelona. Fol­low­ing the suc­cess of its first chil­dren's shop in this mall, MU­NICH opens a new space ded­i­cated to the small­est in an­other lo­ca­tion with an imag­i­na­tive and in­no­va­tive de­sign con­cept.

Team­ing up with Span­ish ar­chi­tec­ture and de­sign stu­dio, Dear De­sign, the brand has come up with a novel de­sign con­cept for this new store that is sure to mes­mer­ize its young shop­pers.

The idea for the 35m2 in­te­rior har­nesses the char­ac­ter­is­tic of a child's imag­i­na­tive abil­ity to create a sce­nario, pri­mar­ily the way in which they ex­pe­ri­ence and in­ter­act with the space.

“The aim of the pro­ject is to trans­port them to a new imag­i­nary world that may be ex­plored. Here the main idea was to rein­ter­pret a mod­ule able to trans­port any­one en­ter­ing the store inside a sub­ma­rine or a space­craft…to en­ter a new world,” says Eric Du­fourd of Dear De­sign.

Alluring shop­pers to a new world, the sim­u­lated her­metic gate door of the store re­veals from the begin­ning the feel­ing of get­ting into a new ex­pe­ri­ence.

The bou­tique store sports stark white walls, or­ganic sur­faces and a dis­tinct galac­tic qual­ity with oval slits in the walls and ceil­ing that re­veal syn­chro­nized im­ages of dis­tant outer space or the depths of the sea. “In this MU­NICH new store, the space with white walls and glazed lit plates scat­tered over the curved shelves, add char­ac­ter and create a world of sci­ence fic­tion,” adds Eric.

Pho­tog­ra­phy

De­sign

Dear De­sign – Ig­nasi Llau­radó, Eric Du­fourd

De­sign Team

Ac­cord­ing to Dear De­sign, in this new lo­ca­tion chil­dren can en­joy and al­low their imag­i­na­tions to fly, mak­ing pur­chase a pleas­ant and fun time. This is a great ex­am­ple of a the­atri­cal, im­mer­sive in-store ex­pe­ri­ence to en­gage con­sumers and add in­ter­est to the bricks-and­mor­tar for­mat

Xavi Mañosa www.italler.com Clau­dia Rau­rell, Chris­tian Leibenger, An­toine Coubronne

Cre­at­ing drama and ex­cite­ment right from the door step, the sim­u­lated her­metic gate door open to re­veal an ex­cit­ing world within

The light­ing plays a sig­nif­i­cant role in cre­at­ing an ethe­real and dra­matic set­ting with the use of soft am­bi­ent light­ing with highlights that help draw at­ten­tion to the store of­fer­ings

The un­usual light­ing con­cept uses prod­uct light­ing for am­bi­ent light­ing leav­ing the ceil­ing com­pletely clean and free of any fix­tures

The bou­tique store sports stark white walls, or­ganic sur­faces and a dis­tinct galac­tic qual­ity with oval slits in the walls and ceil­ing that re­veal syn­chro­nized im­ages of dis­tant outer space or the depths of the sea

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.