Mini Munich kids
Children's boutique shoe store 'mini Munich' in la Roca village was given a unique new identity by Dear Design, a Spanish architecture and design studio. The concept captures the imaginative ability children through innovative interpretations of spaceships and submarines.
Munich, Barcelona’s brand for fashion footwear and sports, recently reopened its children boutique MINI MUNICH in La Roca Village, Barcelona. Following the success of its first children's shop in this mall, MUNICH opens a new space dedicated to the smallest in another location with an imaginative and innovative design concept.
Teaming up with Spanish architecture and design studio, Dear Design, the brand has come up with a novel design concept for this new store that is sure to mesmerize its young shoppers.
The idea for the 35m2 interior harnesses the characteristic of a child's imaginative ability to create a scenario, primarily the way in which they experience and interact with the space.
“The aim of the project is to transport them to a new imaginary world that may be explored. Here the main idea was to reinterpret a module able to transport anyone entering the store inside a submarine or a spacecraft…to enter a new world,” says Eric Dufourd of Dear Design.
Alluring shoppers to a new world, the simulated hermetic gate door of the store reveals from the beginning the feeling of getting into a new experience.
The boutique store sports stark white walls, organic surfaces and a distinct galactic quality with oval slits in the walls and ceiling that reveal synchronized images of distant outer space or the depths of the sea. “In this MUNICH new store, the space with white walls and glazed lit plates scattered over the curved shelves, add character and create a world of science fiction,” adds Eric.
Dear Design – Ignasi Llauradó, Eric Dufourd
According to Dear Design, in this new location children can enjoy and allow their imaginations to fly, making purchase a pleasant and fun time. This is a great example of a theatrical, immersive in-store experience to engage consumers and add interest to the bricks-andmortar format
Xavi Mañosa www.italler.com Claudia Raurell, Christian Leibenger, Antoine Coubronne
Creating drama and excitement right from the door step, the simulated hermetic gate door open to reveal an exciting world within
The lighting plays a significant role in creating an ethereal and dramatic setting with the use of soft ambient lighting with highlights that help draw attention to the store offerings
The unusual lighting concept uses product lighting for ambient lighting leaving the ceiling completely clean and free of any fixtures
The boutique store sports stark white walls, organic surfaces and a distinct galactic quality with oval slits in the walls and ceiling that reveal synchronized images of distant outer space or the depths of the sea