Michael Mey­ers

VM&RD - - CONTENTS - Chanda Ku­mar

Syn­ony­mous with lux­ury, the new Michael Mey­ers Liza & Yves store in Bolchum, Ger­manypre­sents it­self as an op­u­lent space where deep tones and rich fin­ishes taste­fully house in­ter­na­tional fash­ion brands and la­bels. Blocher Blocher Part­ners create a new store con­cept that spells grandeur yet of­fer­ing a wel­com­ing at­mos­phere to shop­pers.

The store launch in­vi­ta­tion "Wel­come to a new world of fash­ion and lux­ury” –says it all. “It sums up the as­pi­ra­tions of the Michael Meyer Liza & Yves fash­ion store, and re­flects the man­date given to the ar­chi­tects and in­te­rior de­sign­ers: to live out their creative po­ten­tial in a store with a ceil­ing more than five me­ters high,” says An­gela Kreutz, Part­ner, Blocher Blocher Part­ners. The new con­cept

was the result of a close look at the ex­ist­ing as well as the po­ten­tial cus­tomer group that in­flu­enced the de­sign strat­egy and de­ci­sions that de­liv­ered the su­pe­rior store ex­pe­ri­ence.

Mea­sur­ing 500 sqm, the store stand in lo­ca­tion of the for­mer West­falen­bank House, one of the most pres­ti­gious build­ings in the city, in the his­tor­i­cal Kor­tum-Kar­ree square, where the “Who’s Who” of in­ter­na­tional fash­ion brands were present.

The sub­tle and el­e­gant façade con­sists of a squared dark-metal sign over the glassed door that adds a clas­sic mark des­ig­na­tion. “As the Kor­tum-Kar­ree is a very dis­tinc­tive build­ing, the en­try of the store is el­e­gantly low-keyed. The warm colours within the store con­trast with the dark stone of the her­itage-pro­tected build­ing and send through the dis­play win­dows an invit­ing ges­ture to the passersby,” says An­gela.

Hous­ing the best in lux­ury la­bels, the store has two dis­tinct zones, the Ca­sual Fash­ion World at the front and the In­ter­na­tional brands col­lec­tion at the rear.

The Ca­sual Fash­ion World of­fers brands like Mon­cler, Closed and Schu­macher com­ple­mented with a side of ex­clu­sive

shoes and ac­ces­sories. Here a wel­com­ing com­bi­na­tion of ma­te­ri­als and colours in the gray to taupe range as well as wood tex­tures gen­er­ate a warm en­vi­ron­ment ac­cen­tu­ated with the in­ter­play of ceil­ings. “Dark grey rib­bing seam­lessly blends walls with the ceil­ing, which is punc­tu­ated by the rhythm of sym­met­ri­cally placed spot­lights,” An­gela adds. A solid wal­nut ta­ble draws fo­cused at­ten­tion onto se­lected mer­chan­dise pre­sented on it.

In­ter­na­tional Lux­ury brands like Brunello Cucinelli, Prada and Gucci are fea­tured at the back of the store where an open fil­i­gree cube dec­o­rated in taupe and gold hangs from the ceil­ing, shap­ing the space be­low. “It’s like a crown­ing glory for a lux­ury site. Where top in­ter­na­tional brands framed in tones of gold and bronze are com­ple­mented by glim­mer­ing, dark grey sur­faces,” An­gela com­ments.

Adding to the am­bi­ence is the ab­stract, baroque- i nspired pat­terned car­pet­ing de­signed by tex­tile artist Jan Kath. A fire­place, which is set into a darkly gleam­ing, floorto-ceil­ing mono­lith adds a stylish fea­ture of warmth in the en­vi­ron­ment.

Speak­ing about the chal­lenges of the pro­ject, An­gela says, “Prior to the con­ver­sion of this 13,650 m² build­ing com­plex, a stair­case led from the en­try­way up to the main floor. The ar­chi­tects man­aged, through lev­el­ing the floor, to create this im­pres­sively high ceil­ing that re­ally makes you go “wow” to create a well-bal­anced grandeur.”

Over­all, the so­phis­ti­cated in­ter­play be­tween the el­e­ments of spa­tial de­sign and the finest brands has re­ceived great re­sponse from not only de­lighted cus­tomers but also from the Client and the trade press hence clearly es­tab­lish­ing Michael Meyer Liza & Yves as the new world of fash­ion and lux­ury

The warm colours within the store con­trast with the dark stone of the her­itage-pro­tected build­ing

The in­te­ri­ors carry a so­phis­ti­cated look, with lin­ear de­sign el­e­ments, muted tones and glossy fin­ishes

The store is an op­u­lent space with deep tones and rich fin­ishes

An­other eye catcher is the solid wal­nut ta­ble on which se­lected mer­chan­dise are pre­sented

Dark grey rib­bing seam­lessly blends walls with the ceil­ing, which is punc­tu­ated by the rhythm of sym­met­ri­cally placed spot­lights

The com­bi­na­tion of ma­te­ri­als and colours in the gray to taupe range as well as wood tex­tures gen­er­ate a warm en­vi­ron­ment

The im­pres­sively high ceil­ing cre­ates well-bal­anced grandeur

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