Synonymous with luxury, the new Michael Meyers Liza & Yves store in Bolchum, Germanypresents itself as an opulent space where deep tones and rich finishes tastefully house international fashion brands and labels. Blocher Blocher Partners create a new store concept that spells grandeur yet offering a welcoming atmosphere to shoppers.
The store launch invitation "Welcome to a new world of fashion and luxury” –says it all. “It sums up the aspirations of the Michael Meyer Liza & Yves fashion store, and reflects the mandate given to the architects and interior designers: to live out their creative potential in a store with a ceiling more than five meters high,” says Angela Kreutz, Partner, Blocher Blocher Partners. The new concept
was the result of a close look at the existing as well as the potential customer group that influenced the design strategy and decisions that delivered the superior store experience.
Measuring 500 sqm, the store stand in location of the former Westfalenbank House, one of the most prestigious buildings in the city, in the historical Kortum-Karree square, where the “Who’s Who” of international fashion brands were present.
The subtle and elegant façade consists of a squared dark-metal sign over the glassed door that adds a classic mark designation. “As the Kortum-Karree is a very distinctive building, the entry of the store is elegantly low-keyed. The warm colours within the store contrast with the dark stone of the heritage-protected building and send through the display windows an inviting gesture to the passersby,” says Angela.
Housing the best in luxury labels, the store has two distinct zones, the Casual Fashion World at the front and the International brands collection at the rear.
The Casual Fashion World offers brands like Moncler, Closed and Schumacher complemented with a side of exclusive
shoes and accessories. Here a welcoming combination of materials and colours in the gray to taupe range as well as wood textures generate a warm environment accentuated with the interplay of ceilings. “Dark grey ribbing seamlessly blends walls with the ceiling, which is punctuated by the rhythm of symmetrically placed spotlights,” Angela adds. A solid walnut table draws focused attention onto selected merchandise presented on it.
International Luxury brands like Brunello Cucinelli, Prada and Gucci are featured at the back of the store where an open filigree cube decorated in taupe and gold hangs from the ceiling, shaping the space below. “It’s like a crowning glory for a luxury site. Where top international brands framed in tones of gold and bronze are complemented by glimmering, dark grey surfaces,” Angela comments.
Adding to the ambience is the abstract, baroque- i nspired patterned carpeting designed by textile artist Jan Kath. A fireplace, which is set into a darkly gleaming, floorto-ceiling monolith adds a stylish feature of warmth in the environment.
Speaking about the challenges of the project, Angela says, “Prior to the conversion of this 13,650 m² building complex, a staircase led from the entryway up to the main floor. The architects managed, through leveling the floor, to create this impressively high ceiling that really makes you go “wow” to create a well-balanced grandeur.”
Overall, the sophisticated interplay between the elements of spatial design and the finest brands has received great response from not only delighted customers but also from the Client and the trade press hence clearly establishing Michael Meyer Liza & Yves as the new world of fashion and luxury
The warm colours within the store contrast with the dark stone of the heritage-protected building
The interiors carry a sophisticated look, with linear design elements, muted tones and glossy finishes
The store is an opulent space with deep tones and rich finishes
Another eye catcher is the solid walnut table on which selected merchandise are presented
Dark grey ribbing seamlessly blends walls with the ceiling, which is punctuated by the rhythm of symmetrically placed spotlights
The combination of materials and colours in the gray to taupe range as well as wood textures generate a warm environment
The impressively high ceiling creates well-balanced grandeur