Oval

VM&RD - - CONTENTS - Nabamita Chat­ter­jee

Launched as the first cor­po­rate Lounge Bar and Restau­rant at DLF IT Park , New Town, Kolkata prom­ises to bring leisure life­style to the newly de­vel­op­ing parts of the city to of­fice lunch crowd and dou­bles up as an af­ter-work wa­ter­ing hole and din­ner stop. De­signed by DJ As­so­ciates, the ar­chi­tec­tural and en­vi­ron­ment de­sign con­cept does jus­tify the brand claim of cre­at­ing a ‘New Life in New Town’.

Oval is the result of a mar­ket op­por­tu­nity iden­ti­fied in the IT sec­tor of Ra­jarhat for bring­ing a leisure life­style to the young crowd for fine din­ing. Moloy Dutta, Co-part­ner, Oval, ex­plains ‘New town be­ing a grow­ing des­ti­na­tion for the ma­jor IT brands, it is a great op­por­tu­nity for us to at­tract the crowd on the work­ing days as well as dur­ing the week­ends with their fam­ily. Ev­ery­thing here has been de­signed keep­ing a syn­ergy with the shape oval as this is the most unique fea­ture of this restau­rant which is the cen­ter of at­ten­tion as soon as one steps in. Lo­cated on the first floor of the DLF build­ing and spread across an area of 3,500sq.ft, the swanky-steel and glass façade had even im­pressed au­thor Jef­fery Archer while driv­ing in town.

Devyani Jaiswal, Ar­chi­tect and De­signer (DJ As­so­ciates) used the oval shape of the build­ing as a sig­na­ture form for the restau­rant de­sign con­cept. She ex­plains, “While cre­at­ing the in­te­ri­ors of this Restau­rant and Lounge Bar, the prime chal­lenge was the shape of the par­tic­u­lar area, which was oval. Per­haps this has helped us in cre­at­ing a great vis­ual impact on the tar­get group which is mainly young peo­ple dur­ing the week days as well as fam­ily set­tled in the nearby area dur­ing the week­ends. Thus the restau­rant area is di­vided into three seg­ments: a wel­come area, a fam­ily- sec­tion with cozy sit­ting ar­range­ments, and the bar.”

The in­te­rior con­cept uses a color pal­ette, com­prised pri­mar­ily of col­ors like black, blue, sil­ver and beige that help cre­at­ing an in­ter­est­ing set­ting for fine din­ing. The bar area is in­spired by the clas­sic rock pe­riod of the 60’s and 70’s and is ren­dered with monochro­matic im­ages of icons like The Bea­tles and Jim Mor­ri­son. Color chang­ing LEDs light­ing up re­cessed coves adds to the drama.

The con­cept de­sign uses a com­bi­na­tion of rus­tic earthy and con­tem­po­rary ma­te­rial to create dif­fer­ent vis­ual and tac­tile ex­pe­ri­ence in the restau­rant. Ma­te­ri­als like blue and white China-mo­saic floor­ing, rus­tic- vit­ri­fied tiles, wood pan­el­ing and plush up­hol­stery help put to­gether the con­cept.

Light­ing plays a sig­nif­i­cant role in cre­at­ing the right am­bi­ence with a com­bi­na­tion of dif­fer­ent light­ing ef­fect us­ing am­bi­ent, spe­cial­ized and color chang­ing LED tech­nol­ogy.

“I did not want the in­te­ri­ors to have only blue light­ings which are patent to pubs. I have in­ten­tion­ally kept the yel­low lights which have suc­cess­fully spread their warm tones all over the restau­rant. In­di­rect light­ing has also been ar­ranged which pro­vide fo­cus on the food.”

Ar­chi­tec­tural fea­tures have been used ef­fec­tively to seg­re­gate the dif­fer­ent zones in the restau­rant by cre­at­ing dif­fer­ent am­bi­ence within the over­ar­ch­ing Oval sig­na­ture con­cept of the brand pre­sen­ta­tion. “While seg­re­gat­ing the zones into fam­ily sec­tion and the bar area spe­cial glass screen and rows of dried plant ef­fect has been im­planted to draw the fo­cus on the oval shape within Oval and even the fur­ni­ture’s also com­pli­ments the shape oval. Oval has be­come a sig­na­ture brand right from its in­cep­tion and our aim is to pro­vide such grand ser­vice to all our cus­tomers”, ex­plained Devyani.

Over­all, the de­sign con­cept has a sig­nif­i­cant impact in cre­at­ing a mem­o­rable din­ing ex­pe­ri­ence for the cus­tomer by en­gag­ing with the en­vi­ron­ment, the of­fer­ings and the ser­vice

Ar­chi­tects and In­te­rior De­signer

Devyani Jaiswal, Kolkata

Con­struc­tion Con­trac­tor

D J As­so­ciates, Kolkata

Elec­tri­cal Fit­touts

Suni Hi En­ter­prises, Kolkata

Floor­ing, Tiles And Fit­tings

Heera Mar­bles, Kolkata

Glass Work

R P Glass, Kolkata

Si­nage

360 Ad­ver­tis­ing So­lu­tions, Kolkata

Pho­tog­ra­pher

Dhi­man Ghosh

The oval shape of the build­ing was used as a sig­na­ture form for the restau­rant de­sign con­cept and pre­sen­ta­tion

The con­cept de­sign uses a com­bi­na­tion of rus­tic earthy and con­tem­po­rary ma­te­rial to create dif­fer­ent vis­ual and tac­tile ex­pe­ri­ence in the restau­rant

Light­ing plays a sig­nif­i­cant role in cre­at­ing the right am­bi­ence with a com­bi­na­tion of dif­fer­ent light­ing ef­fect us­ing am­bi­ent, spe­cial­ized and color chang­ing LED tech­nol­ogy

The bar area is in­spired by the clas­sic rock pe­riod of the 60’s and 70’s and is ren­dered with monochro­matic im­ages of Rock & Roll icons

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