Launched as the first corporate Lounge Bar and Restaurant at DLF IT Park , New Town, Kolkata promises to bring leisure lifestyle to the newly developing parts of the city to office lunch crowd and doubles up as an after-work watering hole and dinner stop. Designed by DJ Associates, the architectural and environment design concept does justify the brand claim of creating a ‘New Life in New Town’.
Oval is the result of a market opportunity identified in the IT sector of Rajarhat for bringing a leisure lifestyle to the young crowd for fine dining. Moloy Dutta, Co-partner, Oval, explains ‘New town being a growing destination for the major IT brands, it is a great opportunity for us to attract the crowd on the working days as well as during the weekends with their family. Everything here has been designed keeping a synergy with the shape oval as this is the most unique feature of this restaurant which is the center of attention as soon as one steps in. Located on the first floor of the DLF building and spread across an area of 3,500sq.ft, the swanky-steel and glass façade had even impressed author Jeffery Archer while driving in town.
Devyani Jaiswal, Architect and Designer (DJ Associates) used the oval shape of the building as a signature form for the restaurant design concept. She explains, “While creating the interiors of this Restaurant and Lounge Bar, the prime challenge was the shape of the particular area, which was oval. Perhaps this has helped us in creating a great visual impact on the target group which is mainly young people during the week days as well as family settled in the nearby area during the weekends. Thus the restaurant area is divided into three segments: a welcome area, a family- section with cozy sitting arrangements, and the bar.”
The interior concept uses a color palette, comprised primarily of colors like black, blue, silver and beige that help creating an interesting setting for fine dining. The bar area is inspired by the classic rock period of the 60’s and 70’s and is rendered with monochromatic images of icons like The Beatles and Jim Morrison. Color changing LEDs lighting up recessed coves adds to the drama.
The concept design uses a combination of rustic earthy and contemporary material to create different visual and tactile experience in the restaurant. Materials like blue and white China-mosaic flooring, rustic- vitrified tiles, wood paneling and plush upholstery help put together the concept.
Lighting plays a significant role in creating the right ambience with a combination of different lighting effect using ambient, specialized and color changing LED technology.
“I did not want the interiors to have only blue lightings which are patent to pubs. I have intentionally kept the yellow lights which have successfully spread their warm tones all over the restaurant. Indirect lighting has also been arranged which provide focus on the food.”
Architectural features have been used effectively to segregate the different zones in the restaurant by creating different ambience within the overarching Oval signature concept of the brand presentation. “While segregating the zones into family section and the bar area special glass screen and rows of dried plant effect has been implanted to draw the focus on the oval shape within Oval and even the furniture’s also compliments the shape oval. Oval has become a signature brand right from its inception and our aim is to provide such grand service to all our customers”, explained Devyani.
Overall, the design concept has a significant impact in creating a memorable dining experience for the customer by engaging with the environment, the offerings and the service
Architects and Interior Designer
Devyani Jaiswal, Kolkata
D J Associates, Kolkata
Suni Hi Enterprises, Kolkata
Flooring, Tiles And Fittings
Heera Marbles, Kolkata
R P Glass, Kolkata
360 Advertising Solutions, Kolkata
The oval shape of the building was used as a signature form for the restaurant design concept and presentation
The concept design uses a combination of rustic earthy and contemporary material to create different visual and tactile experience in the restaurant
Lighting plays a significant role in creating the right ambience with a combination of different lighting effect using ambient, specialized and color changing LED technology
The bar area is inspired by the classic rock period of the 60’s and 70’s and is rendered with monochromatic images of Rock & Roll icons