This Summer Shopper Stop launched the season with the Floraveri theme that had impressions of the freshness of spring as settings to feature key fashion statements that were complemented with a window installation promoting fashion sunglasses.
Freshness, vivacity and a riot of colour come together to create the latest window displays at Shoppers Stop, where the themes act as great backdrops to showcase the latest offerings in fashion apparel and home improvement .The theme was designed to touch the emotive sense of customers. “The floral them was meant to touch a chord, taking you back in the days when you felt you actually walked in a field of tulips and lilies. The simple joys like riding a bicycle in a field of lilies are bound to make even the toughest soul melt and feel like a child,” says Arden J. Dsouza, Head Visual Merchandising, Shoppers Stop.
Floraveri, the floral concept in both the fashion windows of Shoppers Stop as well as the Homestop windows, creates a visually compelling setting with the combination of background graphic, props and stylized merchandise settings. Floral headgears adorning the mannequins add a whimsical twist to the concept.
Speaking about the inspiration Arden explains, “The main inspiration was from the song ‘Life is a Flower’ where the lyrics are - We live in a free world, I whistle down the wind, carry on smiling & the world will smile with you. Life is a flower so precious in your hand, carry on smiling and the world will smile with you. Flowers, for designers, are an endless source of inspiration because of their delicacy, femininity and beauty. They're also such a welcome sign of sunny days ahead after a long winter and what better way to say hello spring!”
Inspired by style and fashion, the Sunglasses window was designed to highlight and promote fashion eyewear as a serious style statement. Arden explains, “The sunglass is a not a modern invention for eye protection, it’s a statement of your own style, a celebration of high fashion and lifestyle. From celebrities, politicians and ordinary men on the streets sunglasses have always been part of dressing up. Hence at Shoppers Stop we decided to celebrate this fashion accessory the way that it should be – large than life, and that’s exactly how we thought we should design our window”.
The window is a combination of a graphic style gallery flanking larger than life props in the shape of sunglasses with the theme proposition visually anchoring the setting at the centre of the window display.
These series of windows were featured across all their stores and also interpreted for store interiors at focal points to extend the visual experience of the theme at all key touch points in the store environment