Luxury retail on a high
Economic slump which seems to be dampening many international retail markets seems to have little effect on the Indian retail sector, especially with the Indian luxury retail arena which is experiencing sunny days with increased sales and more brands entering the country. According to the Global Retail Development Index 2012, India ranks fifth among the top 30 emerging markets for retail.
While a majority of Indians are fighting to meet the rising fuel prices, inflation and food costs, it is amazing to see that certain section of the society earning fat paychecks mainly from the booming technology and financial services sector is the new target group for brands and retailers.
However, luxury retail labels are treading cautiously to reduce costs, where in some brands are even shrinking the size of the stores to bring down the high rentals and increase profitability. Besides lowering the rentals, the emerging trend seen across various markets is the rise of retail ‘outposts’. Translated in retail, Outposts offer a sample taste of the brand experience of the main brand environment.
In this issue Surender Gnanaolivu, Executive VP - Store Development & Presentation, Mahindra Retail throws more light on the trend of retail Outposts and shares some interesting examples using this strategy in various shopping environments.
What’s more, we bring you some interesting Indian store design concepts including the new retail experience of the iconic brand ‘Vespa’, the Spanish influence at the Tomatina restaurant and the truly stunning ambience of Lemp Brewspub & Kitchen at Gurgaon.
On the international front, we have two contrasting international store environments featured in the issue. While glitz and glamor take over at Basler showroom in Dusseldorf, Starbucks –The Bank at Amsterdam showcases creativity in a rustic and environmentfriendly store concept.
The issue also features some interesting window displays, including the frenzied window displays at Harvey Nichols, where the supernatural takes over the Knightsbridge windows to create traffic stopping displays. At home, Adidas Originals goes full throttle by collaborating with Porsche in its ‘Porsche Design Original’campaign, which is a great combination of racing icons with the use of props and graphics that complement the sports and racing inspired fashion.
Giving you the latest trends in design and materials, Katie Clements lists out the Top 5 trends from Neocon 2012. And getting to the latest in lighting systems, Ansorg has launched Floatline and Cordline which are distinguished particularly by their economic efficiency, are mostly suitable for use in the food retail trade and in large-area sales rooms.
Eye-catching designs, interesting store concepts and latest trends in the retail design industry makes this issue an interesting and informative read.