Lux­ury re­tail on a high

VM&RD - - FRONT PAGE - Vas­ant Jante

Eco­nomic slump which seems to be damp­en­ing many in­ter­na­tional re­tail mar­kets seems to have lit­tle ef­fect on the In­dian re­tail sec­tor, es­pe­cially with the In­dian lux­ury re­tail arena which is ex­pe­ri­enc­ing sunny days with in­creased sales and more brands en­ter­ing the coun­try. Ac­cord­ing to the Global Re­tail De­vel­op­ment In­dex 2012, In­dia ranks fifth among the top 30 emerg­ing mar­kets for re­tail.

While a ma­jor­ity of In­di­ans are fight­ing to meet the ris­ing fuel prices, in­fla­tion and food costs, it is amaz­ing to see that cer­tain sec­tion of the so­ci­ety earn­ing fat pay­checks mainly from the boom­ing tech­nol­ogy and fi­nan­cial ser­vices sec­tor is the new tar­get group for brands and re­tail­ers.

How­ever, lux­ury re­tail la­bels are tread­ing cau­tiously to re­duce costs, where in some brands are even shrink­ing the size of the stores to bring down the high rentals and in­crease prof­itabil­ity. Be­sides low­er­ing the rentals, the emerg­ing trend seen across var­i­ous mar­kets is the rise of re­tail ‘out­posts’. Trans­lated in re­tail, Out­posts of­fer a sam­ple taste of the brand ex­pe­ri­ence of the main brand en­vi­ron­ment.

In this is­sue Suren­der Gnanao­livu, Ex­ec­u­tive VP - Store De­vel­op­ment & Pre­sen­ta­tion, Mahin­dra Re­tail throws more light on the trend of re­tail Out­posts and shares some in­ter­est­ing ex­am­ples us­ing this strat­egy in var­i­ous shop­ping en­vi­ron­ments.

What’s more, we bring you some in­ter­est­ing In­dian store de­sign con­cepts in­clud­ing the new re­tail ex­pe­ri­ence of the iconic brand ‘Vespa’, the Span­ish influence at the Tomatina res­tau­rant and the truly stun­ning am­bi­ence of Lemp Brewspub & Kitchen at Gur­gaon.

On the in­ter­na­tional front, we have two con­trast­ing in­ter­na­tional store en­vi­ron­ments fea­tured in the is­sue. While glitz and glamor take over at Basler show­room in Dus­sel­dorf, Star­bucks –The Bank at Am­s­ter­dam show­cases cre­ativ­ity in a rus­tic and en­vi­ron­ment­friendly store con­cept.

The is­sue also fea­tures some in­ter­est­ing win­dow dis­plays, in­clud­ing the fren­zied win­dow dis­plays at Har­vey Nichols, where the su­per­nat­u­ral takes over the Knights­bridge win­dows to cre­ate traf­fic stop­ping dis­plays. At home, Adi­das Orig­i­nals goes full throt­tle by col­lab­o­rat­ing with Porsche in its ‘Porsche De­sign Orig­i­nal’cam­paign, which is a great com­bi­na­tion of rac­ing icons with the use of props and graph­ics that com­ple­ment the sports and rac­ing in­spired fash­ion.

Giv­ing you the lat­est trends in de­sign and ma­te­ri­als, Katie Clements lists out the Top 5 trends from Neo­con 2012. And get­ting to the lat­est in lighting sys­tems, An­sorg has launched Float­line and Cord­line which are dis­tin­guished par­tic­u­larly by their eco­nomic ef­fi­ciency, are mostly suit­able for use in the food re­tail trade and in large-area sales rooms.

Eye-catch­ing de­signs, in­ter­est­ing store con­cepts and lat­est trends in the re­tail de­sign in­dus­try makes this is­sue an in­ter­est­ing and in­for­ma­tive read.

Happy Read­ing!


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