Imaginary animals come crashing into the windows at Harvey Nichols to create a surreal effect, where fashion meets fantasy to create eccentric traffic stopping displays.
Harvey Nichols, founded in London in 1831, is a one stop-shop to the world's most exclusive brands in fashion, beauty and food. Known for constant innovations in its store presentation, it attracts a greater number of younger shoppers when compared to its rivals.
Creating yet another visual delight, Harvey Nichols is back with a superb windows theme, where the displays are all about movement and colour.
Vibrant electric cables, circuit boards, coloured glass and other materials all come together to create a spectacular scene where a stampede of fantasy animals charges through the store’s Knightsbridge frontage.
The Autumn-Winter 2012 windows scheme ‘Movement’ depicts fantasy animals appearing to smash through the window space with explosive effects flying out and around them.
This wild and colourful installation has been inspired by movement and energy, redolent of the hive of activity surrounding London this summer including the Olympics.
Dramatic animals have been created from materials linking to power and energy e.g. a leaping brightly coloured horse created from multi coloured electrical cables, with loose cables flying around it, and a speeding cheetah made from elastic bands, with bands stretched out across the windows. In another window a giant shark tail made from circuit boards is viewed going into a giant hole in the back wall. And lastly a bird made from sections of solar panels crashing into another wall, causing the wall to crack and reveal an orange fiery effect.
Super human mannequins have been transformed with the features of animals, e.g. hooves and cable manes alongside the electrical cable horse and claws and feline features with the cheetah prop.
“Within this setting, the mannequins in each window are positioned in such a way that they appear to be ‘flying’ around from the force of the animal explosion,” says Janet Wardley, Head of Visual Display for Harvey Nichols.
According to Janet, the drama, speed and dynamism of the frenzied display can be best viewed and appreciated from passing traffic
Fantasy animals appearing to smash through the window space with explosive effects
Vibrant electric cables, circuit boards, coloured glass and a brightly coloured leaping horse create a spectacular scene
A speeding cheetah made from elastic bands with bands stretched out across the window
This wild and colourful installation has been inspired by movement and energy
The mannequins in each window are positioned in such a way that they appear to be ‘flying’ around from the force of the animal explosion
A giant shark tail made from circuit boards seems to be going into a giant hole in the back wall