Adidas goes full throttle by collaborating with in its ‘Porsche Design Original’ campaign featured in its store. The concept is adapted in its windows and merchandise walls where chequered flags, speedometers and car alloys create a visual presentation that spell power and speed.
Two iconic brands, Adidas Originals and Porche, bring speed, power and classic styles into sports inspired fashion promoted through their new window design concept. Their new collection is inspired by the iconic elements of Porsche racing blended with the contemporary design and technology of Adidas. “The creative theme strongly brings upfront the association of the two stylish brands Adidas Originals and Porsche,” says Priyanka Sachdeva, Manager – Visual Merchandising, Adidas India.
“The legendary design inspiration induced in the apparel and footwear construction is transcribed with contemporary casual creative elements in the window and in-store communication. TBWA design agency came up with the concept based on the bases of briefing provided to them,” she adds.
The window setting combines racing and sports with the use of iconic props and graphics that complement the sports and racing inspired fashion featured on mannequins.
“The window displays are accentuated by the use of focus row lights that highlight the key design elements. Actual premium car alloys and tyres are used to maintain the concept positioning. Speedometer carefully combined with key concept visuals is used as main focal background completing the look and feel of the window. The race flag is done in clear vinyl giving the window a concept of finishing edge,” explains Priyanka.
The ‘Porsche Design Original’ visual campaign theme is extended in-store in the footwear wall with attractive POS communication to draw attention to the products in that collection.
This campaign is planned to be featured in stores with the onset of new season FW’12 starting from mid-august, which will last for a period of 45 days
The window setting combines racing and sports with the use of iconic props and graphics that complement the sports and racing inspired fashion featured on mannequins The ‘Porsche Design Original’ visual campaign theme is extended in-store in the footwear wall with attractive POS communication