Combining brand statement with social responsibility
When it comes to retail, there is no end to the creative possibilities as is becoming increasingly evident today. Brands such as sports lifestyle major Puma have taken retail design and ambience to new levels. For example, in their latest retail initiative that draws heavily from the ancient Mughal architecture, the brand has managed to create an exclusive store identity through an effective amalgamation of the age old historical look and a new hi-tech one. But that’s not all. What is particular noteworthy about Puma’s new retail initiative is their focus on eco-friendliness, combining ecoawareness with brand statement and in the process standing for a right and relevant cause. So it’s not surprising that we have decided to focus on this new retail focus of Puma. In fact, the “Go Green” mantra, a much needed one given the times we live in, is now being chanted by brands across the retail segment. Shoppers’ Stop, for example, has come up with a sustainable window display revealing outfits crafted out of newspapers. Read all about this and more in this issue of VM&RD where as you know, our idea is to not just present the latest in store design, but to also trigger thoughts and explore the various emerging trends and dynamics in the visual merchandising and retail design segment. So if eco friendliness is the latest buzzword, then obviously we can expect to see some creative minds in this segment donning newer hats! And that brings me to our upcoming event, the VM&RD Retail Design Awards 2013, an eagerly awaited platform to showcase the best in the industry which we expect to unfold on a much larger scale in the coming edition. The forum, like every year, is ready with its jury to applaud the retail fraternity with the coveted awards in 19 categories and we look forward to a stimulating display of excellence. Don’t miss the call for entries!