Sus­tain­ably yours, PUMA

VM&RD - - INDIAN DESIGN -

The Win­dow back­drop is printed on UV printed can­vas cloth stretched on frame made with waste and par­ti­cle wood. The façade is made of su­per clear glass that al­lows 20% more nat­u­ral light into the store . The Main sig­nage is re­stored from a store that was shut.. In keep­ing with their mis­sion of be­com­ing the most de­sir­able and sus­tain­able Sport life­style com­pany, PUMA opened a sus­tain­able PUMA Store in In­dia, the first of its kind world­wide rev­o­lu­tion­iz­ing the con­cept of re­tail spa­ces glob­ally.

Es­tab­lish­ing this sus­tain­able PUMA flag­ship Store demon­strates the brand’s com­mit­ment to re­duc­ing CO2 emis­sions, en­ergy, wa­ter and waste in PUMA of­fices, stores, ware­houses and di­rect sup­plier fac­to­ries by 2015. The store is lo­cated on the pop­u­lar high street of Indi­rana­gar in Ban­ga­lore and is spread over a to­tal of 5000 sq. feet across four lev­els. While the lower three lev­els will serve as a re­tail area, soon to come is a ‘PUMA So­cial Club’ cafe and bar which will be lo­cated on the up­per floor and ter­race and will be ready to open by the end of 2012. “The build­ing is a true de­sign mar­vel and in­cor­po­rates a host of in­no­va­tive sus­tain­abil­ity fea­tures to make our sus­tain­able PUMA Store a one-of-a-kind re­tail ex­pe­ri­ence”, said Ra­jiv Mehta, Manag­ing Di­rec­tor PUMA South Asia. “We are pleased to be a pi­o­neer in sus­tain­abil­ity again with set­ting new stan­dards for an en­vi­ron­men­tally-friendly and re­source-sav­ing store con­cept in one of In­dia’s best shop­ping lo­ca­tions.” The ob­jec­tive was to make the store look like a reg­u­lar PUMA store but with sus­tain­able el­e­ments in­cor­po­rated in ev­ery as­pect. So the space had to be re­designed to max­i­mize ac­cess to nat­u­ral light and ex­per­i­ment with the con­struc­tion of the store to en­sure they were meet­ing strict cri­te­ria. The sus­tain­able store has been locally de­vel­oped and sourced and in­cor­po­rates a num­ber of rev­o­lu­tion­ary and in­no­va­tive de­sign el­e­ments to en­sure ma­jor en­ergy sav­ings as well as en­vi­ron­men­tally friendly-sourc­ing prac­tices. The store lo­ca­tion is an ideal des­ti­na­tion for the young, ur­ban, fash­ion-for­ward and the in­ge­nious ones. Apart from Puma’s very own key col­lec­tion which in­cludes Per­for­mance range, Mo­tor­sport Range and Life­style, the new out­let sports a fas­ci­nat­ing or­ganic range. “The spe­cial ranges in the Sus­tain­able store in­clude a range of clothes made out of 100% Or­ganic (pes­ti­cide free) Cot­ton. These clothes are fair-trade cer­ti­fied. We also have a col­lec­tion called the Wilder­ness Col­lec­tion – again fair-trade cer­ti­fied which means that the la­bor con­di­tions and wages paid to the farm­ers who grow the cot­ton and work­ers who pro­duce the cloth­ing are fair and dic­tated by mar­ket prices,” ex­plains Ra­jiv Mehta, Manag­ing Di­rec­tor, PUMA, South Asia.

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