Sustainably yours, PUMA
The Window backdrop is printed on UV printed canvas cloth stretched on frame made with waste and particle wood. The façade is made of super clear glass that allows 20% more natural light into the store . The Main signage is restored from a store that was shut.. In keeping with their mission of becoming the most desirable and sustainable Sport lifestyle company, PUMA opened a sustainable PUMA Store in India, the first of its kind worldwide revolutionizing the concept of retail spaces globally.
Establishing this sustainable PUMA flagship Store demonstrates the brand’s commitment to reducing CO2 emissions, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories by 2015. The store is located on the popular high street of Indiranagar in Bangalore and is spread over a total of 5000 sq. feet across four levels. While the lower three levels will serve as a retail area, soon to come is a ‘PUMA Social Club’ cafe and bar which will be located on the upper floor and terrace and will be ready to open by the end of 2012. “The building is a true design marvel and incorporates a host of innovative sustainability features to make our sustainable PUMA Store a one-of-a-kind retail experience”, said Rajiv Mehta, Managing Director PUMA South Asia. “We are pleased to be a pioneer in sustainability again with setting new standards for an environmentally-friendly and resource-saving store concept in one of India’s best shopping locations.” The objective was to make the store look like a regular PUMA store but with sustainable elements incorporated in every aspect. So the space had to be redesigned to maximize access to natural light and experiment with the construction of the store to ensure they were meeting strict criteria. The sustainable store has been locally developed and sourced and incorporates a number of revolutionary and innovative design elements to ensure major energy savings as well as environmentally friendly-sourcing practices. The store location is an ideal destination for the young, urban, fashion-forward and the ingenious ones. Apart from Puma’s very own key collection which includes Performance range, Motorsport Range and Lifestyle, the new outlet sports a fascinating organic range. “The special ranges in the Sustainable store include a range of clothes made out of 100% Organic (pesticide free) Cotton. These clothes are fair-trade certified. We also have a collection called the Wilderness Collection – again fair-trade certified which means that the labor conditions and wages paid to the farmers who grow the cotton and workers who produce the clothing are fair and dictated by market prices,” explains Rajiv Mehta, Managing Director, PUMA, South Asia.