Bou­tique for fun!

VM&RD - - INDIAN DESIGN -

A cute, chic and kitschy space, the Bloom store in DLF Prom­e­nade is where a va­ri­ety of trendy mer­chan­dise are pre­sented in an en­vi­ron­ment that is to­tally fun and where ev­ery girl would love to go.

While large spe­cialty stores spread over thou­sands of square feet with stark min­i­mal­ist con­cepts are the or­der of the day, here’s a store that has brought back the fun with a per­sonal touch to shop­ping. Young and con­tem­po­rary, Delhi-based Bloom caters to women be­tween the ages of 16-35, of­fer­ing fun and multi­branded trendy mer­chan­dise that is unique and af­ford­able. Lo­cated promi­nently next to the food court and cinema in DLF Prom­e­nade, the store at­tracts the young crowd vis­it­ing the mall. “The mer­chan­dise we are of­fer­ing to our cus­tomer is vast, rang­ing from tees to py­ja­mas, tops to dresses, out­er­wear for win­ter sea­son and ba­sics such as tubes, camisoles, and leg­gings. We also get dif­fer­ent brands for bags, sta­tionery and have a huge col­lec­tion of jew­elry from con­tem­po­rary In­dian de­sign­ers. Most of our mer­chan­dise is im­ported from USA and we are now look­ing to im­port from UK and other coun­tries as well,” says Aarti Mit­tal, Founder, Owner and Cre­ative Di­rec­tor, Bloom. Spread over 300 squares, the store de­sign is un­mis­tak­ably bou­tique. The­mat­i­cally it is ren­dered in an in­dus­trial look mixed with el­e­ments that are very girly and fun. Speak­ing on the look of the store, Aarti ex­plains, “I wanted the store to be chic, young and mod­ern with a bit of rus­tic look to it. I wanted dif­fer­ent ar­eas for dif­fer­ent cat­e­gories of cloth­ing, giv­ing it its own look and con­cept.” With an in­ter­est­ing mix of mer­chan­dise on dis­play, the store cat­e­gory ad­ja­cen­cies are planned for cus­tomer con­ve­nience. The mid­dle

An eclec­tic in­dus­trial store de­sign con­cept has a stripped down ceil­ing and a pol­ished con­crete floor to make the store look open and con­ve­nient to shop in

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