Boutique for fun!
A cute, chic and kitschy space, the Bloom store in DLF Promenade is where a variety of trendy merchandise are presented in an environment that is totally fun and where every girl would love to go.
While large specialty stores spread over thousands of square feet with stark minimalist concepts are the order of the day, here’s a store that has brought back the fun with a personal touch to shopping. Young and contemporary, Delhi-based Bloom caters to women between the ages of 16-35, offering fun and multibranded trendy merchandise that is unique and affordable. Located prominently next to the food court and cinema in DLF Promenade, the store attracts the young crowd visiting the mall. “The merchandise we are offering to our customer is vast, ranging from tees to pyjamas, tops to dresses, outerwear for winter season and basics such as tubes, camisoles, and leggings. We also get different brands for bags, stationery and have a huge collection of jewelry from contemporary Indian designers. Most of our merchandise is imported from USA and we are now looking to import from UK and other countries as well,” says Aarti Mittal, Founder, Owner and Creative Director, Bloom. Spread over 300 squares, the store design is unmistakably boutique. Thematically it is rendered in an industrial look mixed with elements that are very girly and fun. Speaking on the look of the store, Aarti explains, “I wanted the store to be chic, young and modern with a bit of rustic look to it. I wanted different areas for different categories of clothing, giving it its own look and concept.” With an interesting mix of merchandise on display, the store category adjacencies are planned for customer convenience. The middle
An eclectic industrial store design concept has a stripped down ceiling and a polished concrete floor to make the store look open and convenient to shop in