De­sign Des­ti­na­tion

VM&RD - - INDIAN DESIGN -

Evolv Cloth­ing Com­pany founded in 1975 is a lead­ing de­sign and man­u­fac­turer of fash­ion ap­parel com­mit­ted to de­sign and qual­ity has set in­ter­na­tional stan­dards in fash­ion re­tail and pro­mot­ing the best de­sign­ers from all over In­dia in its store con­cept.

Evolv of­fers con­tem­po­rary In­dian fash­ion in an un­usual en­vi­ron­ment fea­tur­ing col­lec­tions from lead­ing In­dian fash­ion la­bels. The con­cept of­fers young dis­cern­ing In­dian cus­tomers, with a taste for in­ter­na­tional fash­ion, what mod­ern In­dian de­sign has to of­fer. The store is a unique col­lab­o­ra­tion be­tween fash­ion and de­sign in the In­dian con­text and re­flects the style state­ment in­tro­duced by the de­sign for­ward­ness of the prod­uct. “Evolv is a re­tail con­cept that of­fers con­tem­po­rary and cut­ting edge In­dian fash­ion and de­sign cre­ated in col­lab­o­ra­tion with lead­ing and up­com­ing In­dian de­sign­ers at a De­sign Des­ti­na­tion store. Tar­get­ing a shift, from de­signer prod­ucts only be­ing avail­able to an older and af­flu­ent cus­tomer un­til now, Evolv in­tends to bring a fresh per­spec­tive to the In­dian ur­ban re­tail scene by ad­dress­ing this new and dy­namic seg­ment mak­ing lux­ury and style ac­ces­si­ble,” says Atul Malhotra, the Manag­ing Di­rec­tor of Evolv and Anu Shyamsundar the Vice Pres­i­dent of Evolv.

The store front dis­play sig­nage is a laser cut acrylic 3D “Evolv” with a multi-coloured Back­light LED

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