Desi meets global as con­tem­po­rary meets clas­sic


As we worked on this is­sue, one ma­jor change hap­pened in the In­dian re­tail sec­tor. And that was the clear­ance of FDI. Well, this means many things, a lot of which will come to the fore over time. For any­one con­cerned with the re­tail in­dus­try this pri­mar­ily means in­tro­duc­tion of global stan­dards. And this is par­tic­u­larly rel­e­vant given the trend in the re­tail de­sign seg­ment. I mean to­day this seg­ment strongly echoes the trends in the way peo­ple are think­ing, liv­ing, emot­ing and be­hav­ing which is span­ning across cul­tures and time lines. And this, in turn, is re­flected in the way peo­ple ideate and cre­ate. In­deed, with the whole world be­com­ing a global vil­lage thanks to more trav­els by peo­ple and thanks to newer com­mu­ni­cat­ing tech­nolo­gies, there is a marked shift in the cre­ative think­ing process which is fast be­com­ing pan global and which com­bines the best of the past with the best of the present. What’s more, in­dige­nous art and crafts are be­ing given a global twist even as con­tem­po­rary de­signs are given a clas­sic retro fin­ish and vice versa. And so you have a con­tem­po­rary Denim Stu­dio us­ing Na­tive Amer­i­can Navajo prints and a youth brand AL­COTT pay­ing trib­ute to the British retro Hard Rock scene of 1981. You have the life­style brand Black­ber­rys us­ing in­ter­na­tional brand sig­na­ture for their store in Ban­ga­lore and a Club Linen draw­ing on the theme of British Li­brary for its store in Gur­gaon. You have a Ro­hit Bal go­ing back to his roots and her­itage to de­sign a flag­ship res­tau­rant in Kolkata em­bel­lished with tra­di­tional In­dian mo­tifs and a lead­ing depart­ment store in Chile cre­at­ing a high style quo­tient match­ing its brand name ‘Paris’. Well the list is end­less. The point is that fu­sion is in, big time. Read on to know what I mean. So, in ef­fect, the FDI clear­ance couldn’t have come at a bet­ter time. And of course our cover theme on Gau­rav Gupta’s ex­clu­sive new bou­tique ex­plores the amaz­ing cre­ative pos­si­bil­i­ties in a space meant to show­case bri­dal wear. And last but cer­tainly not the least, is the fo­cus on sus­tain­abil­ity that re­tail brands bring to their cre­ative ex­pres­sions. Suren­der Gnanao­livu il­lus­trates this lu­cidly with fit­ting ex­am­ples of how re­tail brands are com­bin­ing aes­thet­ics with ‘green’ re­spon­si­bil­i­ties to of­fer a com­plete ex­pe­ri­ence to the shop­per. Don’t miss this one ei­ther! I am sign­ing off now, got to go have din­ner at a new Ja­panese res­tau­rant in the city that ap­par­ently has a strong East Asian de­sign with a strong In­dian am­bi­ence ...well you get the point.:-)

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