Denim Art Studio
With more than 100 ace international labels, The Collective, a super-premium retail concept, launches its specialty denim collection through a window installation that is designed to excite its their loyal customers and also create interest for new walk-ins.
The Collective Denim Studio presents an eclectic collection of premium denim brands like True Religion, Armada Jeans, Adriano Goldschmied, Robin's Jean and 7FAM in a creative arty fashion studio setting in its windows and in-store focal points. Gitanjali Talwar, Manager VM explains, “Any activity in the store needs to be looked at from 2 perspectives, first that it provides new excitement for our existing customers and secondly it generates interest amongst new walk-ins. With Denim Studio, we were sure we would be able to achieve both the above Objectives.” The arty theme complements the denim fashion collection which comes with embellishments, embroidery and in-trend add-ons. The arty interpretation are expressed in various art finishes like the washed & rugged biker art, dark oil-stained, heavy waxed, leather coatings with studs and chains, Native American Folk Art like the Navajo prints, military-influenced details and authentic western denim look. “Inspired from these art applications and expression on denim, we decided to transform The Collective into an art hub, where all kinds of art come together, including Denim art,” Gitanjali adds. The window design concept was inspired from art styles interpreted for the denim studio setting. Gitanjali shares, “Backdrop was inspired from the work of a prominent