Denim Art Stu­dio

VM&RD - - WINDOW DISPLAY -

With more than 100 ace in­ter­na­tional la­bels, The Col­lec­tive, a su­per-pre­mium re­tail con­cept, launches its spe­cialty denim col­lec­tion through a win­dow in­stal­la­tion that is de­signed to ex­cite its their loyal cus­tomers and also cre­ate in­ter­est for new walk-ins.

The Col­lec­tive Denim Stu­dio presents an eclec­tic col­lec­tion of pre­mium denim brands like True Re­li­gion, Ar­mada Jeans, Adri­ano Gold­schmied, Robin's Jean and 7FAM in a cre­ative arty fash­ion stu­dio set­ting in its win­dows and in-store fo­cal points. Gi­tan­jali Tal­war, Man­ager VM ex­plains, “Any ac­tiv­ity in the store needs to be looked at from 2 per­spec­tives, first that it pro­vides new ex­cite­ment for our ex­ist­ing cus­tomers and se­condly it gen­er­ates in­ter­est amongst new walk-ins. With Denim Stu­dio, we were sure we would be able to achieve both the above Ob­jec­tives.” The arty theme com­ple­ments the denim fash­ion col­lec­tion which comes with em­bel­lish­ments, em­broi­dery and in-trend add-ons. The arty in­ter­pre­ta­tion are ex­pressed in var­i­ous art fin­ishes like the washed & rugged biker art, dark oil-stained, heavy waxed, leather coat­ings with studs and chains, Na­tive Amer­i­can Folk Art like the Navajo prints, mil­i­tary-in­flu­enced de­tails and authen­tic western denim look. “In­spired from these art ap­pli­ca­tions and ex­pres­sion on denim, we de­cided to trans­form The Col­lec­tive into an art hub, where all kinds of art come to­gether, in­clud­ing Denim art,” Gi­tan­jali adds. The win­dow de­sign con­cept was in­spired from art styles in­ter­preted for the denim stu­dio set­ting. Gi­tan­jali shares, “Back­drop was in­spired from the work of a prom­i­nent

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