Win-win with Green!

VM&RD - - COLUMN - Foot­print'- ‘Car­bon The ‘Re­duce, Re­use,

Tra­di­tion­ally re­tail had been a two di­men­sional re­la­tion­ship be­tween the mer­chant and his cus­tomers. En­vi­ron­men­tal Re­spon­si­bil­ity has brought a new im­por­tant in­flu­encer into this re­la­tion­ship – SUS­TAIN­ABIL­ITY. Cus­tomer Ex­pe­ri­ence is now re­de­fined as the sus­tain­able com­bi­na­tion of Store Of­fer­ings, Store De­sign and Store Op­er­a­tions. Here are some re­ally awe­some tes­ti­monies of Sus­tain­able Re­tail De­sign that I hope are in­spir­ing enough to con­vert you to believ­ers!

Sus­tain­abil­ity is the ca­pac­ity to en­dure and is ‘ the long-term main­te­nance of re­spon­si­bil­ity, which has en­vi­ron­men­tal, so­cial and eco­nomic di­men­sions’. En­vi­ron­ment af­fects So­cial be­hav­iour which in turn im­pacts Econ­omy. As one of the most no­table evo­lu­tions of the past decade, con­sumers have be­come pro­gres­sively more con­cerned about their en­vi­ron­men­tal and so­cial im­pact. This con­cern has man­i­fested in an in­creased aware­ness for sus­tain­abil­ity and de­mand for en­vi­ron­men­tal­friendly prod­ucts, a rise in the avail­abil­ity of or­ganic foods, and more. Sus­tain­abil­ity is be­com­ing a core con­sid­er­a­tion for the re­tail in­dus­try, af­fect­ing strat­egy, store de­sign, op­er­a­tions, work­force en­gage­ment, and con­nec­tion to con­sumers and com­mu­ni­ties. From I see no op­tions to get­ting away from this! The best part is that if you adopt it then you are in a ‘Win-Win’ sit­u­a­tion. You win prof­its and the planet goes green. Big es­tab­lished brands and re­tail­ers chose to be­lieve and prac­tice this in their busi­ness mod­els and guess what ? Com­pa­nies like Marks and Spencers saved a stag­ger­ing £105mil­ion last year! Store De­sign plays a very sig­nif­i­cant role as it helps cre­ate the en­vi­ron­ment for ex­pe­ri­enc­ing the brand and di­rectly im­pacts de­ci­sions made for cap­i­tal and oper­at­ing ex­penses. This di­rectly af­fects de­ci­sions for con­sump­tion of nat­u­ral re­sources mea­sured in

de­fined as ‘the to­tal set of green­house gas (GHG) emis­sions caused by an or­ga­ni­za­tion, event, prod­uct or per­son’.

3Rs of Sus­tain­abil­ity are Re­cy­cle’

which help re­duce Car­bon Foot­print by re­duc­ing the pro­duc­tion of more new ma­te­ri­als. Here are some great in­spir­ing tes­ti­monies from iconic brands and re­tail­ers that have com­mit­ted to re­duce car­bon emis­sions us­ing the 3Rs to at­tain not just cost ef­fi­ciency but great dif­fer­en­ti­ated looks by us­ing path break­ing Sus­tain­able Re­tail De­sign strate­gies. Star­bucks, my fa­vorite cof­fee, leads the way by be­ing awarded The World En­vi­ron­ment Cen­ter Gold Medal for Sus­tain­able De­vel­op­ment in the spe­cialty cof­fee in­dus­try for con­tribut­ing pos­i­tively to their com­mu­ni­ties and en­vi­ron­ment. They use the 3Rs to cre­ate fab­u­lous look­ing LEED (Lead­er­ship in En­ergy and En­vi­ron­men­tal De­sign) cer­ti­fied sus­tain­able stores. The Time Square store, in­spired by the rich his­tory of the area’s The­atre Dis­trict, uses 100% LED lamps for its the­atri­cal lighting. The Star­bucks store at Church & Gerrard in Toronto has 75% waste di­ver­sion from land­fill, 30% wa­ter us­age re­duc­tion, 25% en­ergy op­ti­miza­tion, 90% of the store is nat­u­rally lit with day­light and the in­te­rior uses locally re­claimed art dé­cor cre­at­ing a unique cof­fee drink­ing ex­pe­ri­ence for cus­tomers. Star­bucks’ ap­proach to sus­tain­abil­ity is not just com­pany pol­icy; it is a full-on ef­fort that in­spires cus­tomers and restau­ra­teurs around the world. An­thro­polo­gie is a US chain of fash­ion stores that of­fers an in­no­va­tive and eclec­tic mix of sus­tain­able mer­chan­dise which are an ex­pres­sion of their cus­tomer's ap­pre­ci­a­tion for art­ful­ness and good de­sign. The Life­style mer­chan­dis­ing brand has a his­tory of of­fer­ing eco­nom­i­cally sus­tain­able prod­ucts from non­profit and fair trade or­ga­ni­za­tions in the de­vel­op­ing world like Cowl made in Rwanda and the Per­fect Skip­pers Neck­lace hand­crafted

The Time Square store, in­spired by the rich his­tory of the area’s The­atre Dis­trict uses LED lamps for its the­atri­cal lighting

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