Win-win with Green!
Traditionally retail had been a two dimensional relationship between the merchant and his customers. Environmental Responsibility has brought a new important influencer into this relationship – SUSTAINABILITY. Customer Experience is now redefined as the sustainable combination of Store Offerings, Store Design and Store Operations. Here are some really awesome testimonies of Sustainable Retail Design that I hope are inspiring enough to convert you to believers!
Sustainability is the capacity to endure and is ‘ the long-term maintenance of responsibility, which has environmental, social and economic dimensions’. Environment affects Social behaviour which in turn impacts Economy. As one of the most notable evolutions of the past decade, consumers have become progressively more concerned about their environmental and social impact. This concern has manifested in an increased awareness for sustainability and demand for environmentalfriendly products, a rise in the availability of organic foods, and more. Sustainability is becoming a core consideration for the retail industry, affecting strategy, store design, operations, workforce engagement, and connection to consumers and communities. From I see no options to getting away from this! The best part is that if you adopt it then you are in a ‘Win-Win’ situation. You win profits and the planet goes green. Big established brands and retailers chose to believe and practice this in their business models and guess what ? Companies like Marks and Spencers saved a staggering £105milion last year! Store Design plays a very significant role as it helps create the environment for experiencing the brand and directly impacts decisions made for capital and operating expenses. This directly affects decisions for consumption of natural resources measured in
defined as ‘the total set of greenhouse gas (GHG) emissions caused by an organization, event, product or person’.
3Rs of Sustainability are Recycle’
which help reduce Carbon Footprint by reducing the production of more new materials. Here are some great inspiring testimonies from iconic brands and retailers that have committed to reduce carbon emissions using the 3Rs to attain not just cost efficiency but great differentiated looks by using path breaking Sustainable Retail Design strategies. Starbucks, my favorite coffee, leads the way by being awarded The World Environment Center Gold Medal for Sustainable Development in the specialty coffee industry for contributing positively to their communities and environment. They use the 3Rs to create fabulous looking LEED (Leadership in Energy and Environmental Design) certified sustainable stores. The Time Square store, inspired by the rich history of the area’s Theatre District, uses 100% LED lamps for its theatrical lighting. The Starbucks store at Church & Gerrard in Toronto has 75% waste diversion from landfill, 30% water usage reduction, 25% energy optimization, 90% of the store is naturally lit with daylight and the interior uses locally reclaimed art décor creating a unique coffee drinking experience for customers. Starbucks’ approach to sustainability is not just company policy; it is a full-on effort that inspires customers and restaurateurs around the world. Anthropologie is a US chain of fashion stores that offers an innovative and eclectic mix of sustainable merchandise which are an expression of their customer's appreciation for artfulness and good design. The Lifestyle merchandising brand has a history of offering economically sustainable products from nonprofit and fair trade organizations in the developing world like Cowl made in Rwanda and the Perfect Skippers Necklace handcrafted
The Time Square store, inspired by the rich history of the area’s Theatre District uses LED lamps for its theatrical lighting