Mag­i­cal Ball­room

VM&RD - - INDIAN DESIGN -

Gau­rav Gupta, the youngest brand to par­tic­i­pate in Cou­ture Fash­ion week, re­cently opened an ex­clu­sive bou­tique at Em­po­rio Delhi for its bri­dal wear col­lec­tions. Lo­tus has brought the space to life with a ‘fu­tur­is­tic and mag­i­cal’ feel, says Gau­rav. Here he talks pas­sion­ately about his cre­ations, the new re­tail con­cept and fu­ture plans for his la­bel. He is joined by Alina Vadera from the core de­sign team at Lo­tus who adds finer de­tails to the de­scrip­tion.

Best known for its bri­dal wear, Gau­rav Gupta has now also di­ver­si­fied into Cou­ture and Pret Western global and In­dian global styles. Em­po­rio Delhi seemed the most be­fit­ting lo­ca­tion as “it is one stop shop for all that is lux­ury in In­dia and at­tracts a spe­cific seg­ment of cus­tomers”, says Gau­rav. His tar­get cus­tomers range from 15 years to 80 years as he ex­plains, “The cre­ations are more for the men­tal age group. It is for mood base cus­tomers who have sen­si­bil­ity and wants to ex­plore with de­sign and form.” Gau­rav’s brief to Lo­tus about the pri­mary ma­te­rial he wanted used in his store was sim­ple – it had to be con­crete. A study was un­der­taken to get ideas for the monochro­matic use. The Lo­tus team took time to un­der­stand Gau­rav’s de­sign process, his in­spi­ra­tion and con­struc­tion and to study all his col­lec­tions to un­der­stand the ethos of his de­sign phi­los­o­phy. “The store con­cept is born out of the dual­ity of Gau­rav Gupta’s col­lec­tion for his Pret and Cou­ture lines. The space is flu­idly sliced into two in­ter­wo­ven sculp­tural de­vices to achieve this. Each zone frames the col­lec­tion it houses through hand­crafted in­stal­la­tions and sculpted pieces of fur­ni­ture”, says Alina. The store has an open façade that com­prises of a sus­pended cast con­crete wall which holds the mild steel hand cut sig­nage. To pre­vent load­ing the floor with the weight of the cast con­crete walls (some of which were over a ton each), an in­de­pen­dent grid of steel beams was cre­ated on the ceil­ing for it to be sus­pended from. “This panel screens out views into the in­te­rior from out­side cre­at­ing a sense of mys­tery and se­duc­tion. The sweep­ing curve draws the cus­tomer in by fun­nel­ing the move­ment in­wards. The drama is height­ened by a com­po­si­tion of sus­pended man­nequins fram­ing the sig­nage. A mild steel gate in­spired by one of Gau­rav Gupta’s sketches is placed to mark the point of en­trance into this fan­tasy world”, de­scribes Alina.

The open façade with a sus­pended con­crete cur­tain cre­ates the mood of mys­tery. Sus­pended man­nequins frame the mild steel sig­nage

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