The Blackberrys Signature
Blackberrys, one of the leading Lifestyle Brands since 1991 which has established itself as a renowned fashion brand and is associated with innovations in fashion and a strong image of Sharp Edged Clothing in India, has launched a flagship specialty store in Bangalore with an international brand proprietary signature in store design and presentation created by Liganova, the German brand retail company. The store features its entire range of trousers, suites, jackets, shirts and accessories and offers the total brand experience of Blackberrys.
Established in 1991, Blackberrys has a tradition of offering fashion clothing for the changing needs of the Indian male. It has established itself as the manufacturer of trousers, suites and jackets and gradually completed the wardrobe look with shirts, and accessories. The brand recognized the need to create a unified and differentiated look and hence commissioned Liganova, the 360 degree brand retail company from Stuttgart & Berlin, to create a flagship brand experience store. The mega store is located on a popular fashion high street of Bangalore, 100 feet road, Indiranagar which is lined with flagship stores of leading fashion brands. In this competitive market, the new concept aims at giving an international look to the brand which is rendered in the store front, the interiors and the visual merchandising in the store. “We take pride in carrying forward the brand value of innovativeness and a promise to deliver uniqueness in ordinary, be it our products or even in our store. Every 3 years, we have graduated and enhanced the premium quality experience for the men’s offer. We again wanted to take the next big leap of being truly international and upgrade standards of overall brand recognition and experience,” says Meera Sapra, DGM- VM & Store Design, Blackberrys. The store is spread over a retail area of 8000 Sq. Ft. and is designed to give a distinct signature look for the brand. Within the store it is divided into two distinct levels each dedicated to Semi-formals and formal wear. “The Brief was to create a unique signature look which will emphasize on brand strengths of being sharp, dressed up and sets up a stage to showcase its fashion edge and truly this association with Liganova has given Blackberrys a unique signature look. The store stands out with great prominence and the Brand takes the Next Big Leap into the future," says Mr Sunil Goklani, VP Retail, Blackberrys. The store front is designed to give a generous view into the store intercepted with fashion statements featured on stylized mannequins. “Store front has been kept open and importance is given to the main window which actually covers half of the façade. The widow has been treated as one of the main tools for brand appearance on the façade,” mentions Elena Maurer, Managing Director, Liganova Brand Retail Pvt. Ltd. and Sankalp Sahu, partner, 02 June, Design Studios. The design concept took into consideration the aesthetic, business and functional needs of the store and employed a mix of materials, presentation and communication to deliver