Club Linen

VM&RD - - INDIAN DESIGN -

A brand en­vi­ron­ment con­cep­tu­al­ized with the im­pres­sion of a British Li­brary, the Linen Club lo­cated at Golf course road at Gur­gaon, is a great des­ti­na­tion for pre­mium fash­ion in­ter­pre­ta­tions of linen fab­ric.

The spe­cialty store fo­cuses on styl­iz­ing the pre­mium linen fab­ric which has the prop­erty to stay cool in sum­mers and balmy dur­ing win­ters. “Mer­chan­dise of­fers fab­ric for the age group be­tween 30 to 60 years old. "We have all sum­mer suit­ing and we have plans for win­ters as well,” says Atul Sa­hani, Di­rec­tor, Sa­hani Fab. Delhi based DCA Ar­chi­tect, was com­mis­sioned for con­cep­tu­al­iz­ing the store de­sign who rec­om­mended a de­sign theme for it. Com­ment­ing on the de­sign strat­egy Atul says, “We wanted this store to be the best amongst all the 80 stores. DCA Ar­chi­tect sug­gested to us the con­cept of British Li­brary look and it has come out re­ally well”. “As far as the func­tional re­quire­ments were con­cerned, there was one fea­ture which is there in the cen­tre and which has a cross­vault on the top; this be­came the fea­ture el­e­ment and defin­ing point in the lay­out,” ex­plains Amit Arora, Ar­chi­tect, DCA Ar­chi­tect Spread over a re­tail space of 1000 sq feet, the store front is kept open to give a glimpse of the ex­pec­ta­tion of the ex­pe­ri­ence in the brand space. The store also has an added ser­vice of a made-to-mea­sure sta­tion for cus­tom­ized tai­lor­ing. The cash counter has a glass front with a unique dis­play of linen fi­bre art dis­played in it to com­ple­ment the store con­cept. The lighting con­cept is to give the space a very clean con­tem­po­rary bou­tique

The store front is kept open to give a glimpse of the ex­pec­ta­tion of the ex­pe­ri­ence in the brand space.

The cash counter has a glass front with a unique dis­play of linen fi­bre art dis­played in it to com­ple­ment the store con­cept

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