A brand environment conceptualized with the impression of a British Library, the Linen Club located at Golf course road at Gurgaon, is a great destination for premium fashion interpretations of linen fabric.
The specialty store focuses on stylizing the premium linen fabric which has the property to stay cool in summers and balmy during winters. “Merchandise offers fabric for the age group between 30 to 60 years old. "We have all summer suiting and we have plans for winters as well,” says Atul Sahani, Director, Sahani Fab. Delhi based DCA Architect, was commissioned for conceptualizing the store design who recommended a design theme for it. Commenting on the design strategy Atul says, “We wanted this store to be the best amongst all the 80 stores. DCA Architect suggested to us the concept of British Library look and it has come out really well”. “As far as the functional requirements were concerned, there was one feature which is there in the centre and which has a crossvault on the top; this became the feature element and defining point in the layout,” explains Amit Arora, Architect, DCA Architect Spread over a retail space of 1000 sq feet, the store front is kept open to give a glimpse of the expectation of the experience in the brand space. The store also has an added service of a made-to-measure station for customized tailoring. The cash counter has a glass front with a unique display of linen fibre art displayed in it to complement the store concept. The lighting concept is to give the space a very clean contemporary boutique
The store front is kept open to give a glimpse of the expectation of the experience in the brand space.
The cash counter has a glass front with a unique display of linen fibre art displayed in it to complement the store concept